Meet an Indie Agency: TiNY
February 27 @ 8:00 am – 5:00 pm PST
Three co-founders. One rule: “As long as one other person agrees, that is democracy.”
Michael Stoopack, Mike Rovner and Tom Christmann built TiNY in New York with backgrounds spanning JWT, BPO and VaynerMedia. Their overhead is roughly $10K per year in subscription costs. Every other dollar goes straight to talent and production.
The model is lean by design. When a project comes in, they assemble bespoke freelance teams — people they know and trust — who get full transparency into budgets, equal voice in decisions, and the freedom to work across disciplines. “The minute they say yes, they are now partners.”
They also teach. American Century Investments brought them in not just for creative work but to train their internal team on how TiNY thinks on their feet. That teaching instinct runs through everything they do.
Their three pillars: openness, humanity and over-delivery. In a moment when the industry is racing toward automation, Tom puts it plainly: “Humanity is our biggest asset, and I think that is the perfect thing to have as your biggest asset right now, because everything is AI on rails.”
Friday, Feb. 27, on Indie Agency News TV.
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