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Meet an Indie Agency: Vysical
January 21 @ 9:30 am – 10:00 am PST
Alexi Benhamron, President and Co-Founder, joins us from Vysical in Brooklyn—an agency whose name is the combination of virtual and physical worlds. Two and a half years in, they’re helping brands figure out where to place their next big bets.
Alexi has a wave analogy for how they work that’s worth hearing. She talks about what happens when you blend old-school intuition (her partner Howard Draft’s direct marketing legacy) with new-school tools (her almost 10 years at Accenture plus a serious AI toolkit). And she has some stories about what experimentation actually looks like when there’s no red tape.
In this conversation, we explore:
– Bringing velocity to strategy
– The founder-led blend of consulting rigor and creative instinct
– Why clients want partners with a pulse on culture
– Why being underrated is addictive
This is the story of an agency where thinkers become builders.
