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Meet an Indie Agency: Williams & Helde
January 23 @ 9:30 am – 10:00 am PST
Marc Williams, President, joins us from WH inc. in Seattle—an agency that started in 1969 when his father and Ed Helde couldn’t find work and decided to make their own.
Marc swore he’d never join the family business. There’s a story about how he ended up running it anyway that involves Bayliner Boats, 100 days a year on photo shoots, and his father moving to Mexico. They’ve worked with Sonicare and Helly Hansen for over 20 years each, and they focus on something that gets overlooked: the middle of the funnel, where you get people to actually like you.
In this conversation, we explore:
– The 1969 origin story
– Brand preference: the underrated middle of the funnel
– The “devanillization” of brands
– What it means to be allergic to being normal
This is the story of an agency that’s been independent since 1969—and staying that way.
