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The AI Mediocrity Paradox: Why “Good Enough” Is Dead
February 2 @ 9:30 am – 10:00 am PST
“Slop” was named a 2025 word of the year for a reason. With 86% of ad buyers now using AI for creative and 70% having already experienced an AI incident, we’re watching the middle ground in creative work collapse in real time. Most agencies are using AI to do mediocre work faster. But BarkleyOKRP just proved AI can enable impossible work—their “Fizz” campaign for Slice created an entire fake radio station with 40 AI-generated songs, synthetic DJs, and album art that humans couldn’t have executed alone.
Join Brad Jones, CCO of BarkleyOKRP, as he breaks down what separates agencies using AI to cut corners from those using it to raise the creative bar. He’ll discuss how “Big Indie—where scale meets soul” positioning works when AI gives everyone scale, frameworks for CMOs evaluating which agencies have actually figured out AI versus those just checking the box, and what indies need to be preparing for right now. Essential listening for any creative leader navigating the collapse of “pretty good.”
Who should watch:
🟢 Creative directors deciding how to position AI in their agencies
🟢 CMOs evaluating agency partners in an AI-saturated landscape
🟢 New business leads seeking frameworks for AI positioning
🟢 Indie agency owners figuring out where they fit in the new creative hierarchy
🟢 Strategists building pitches around creative differentiation
indiework #indieswork #creativeleadership #aicreativity #agencystrategy #indieagency
