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The Super Duper Show: Hyundai
January 28 @ 9:30 am – 10:30 am PST
Aisha Hakim didn’t go to ad school. She was permalancing at Innocean, making dealership car toppers, watching the brand creatives from across the room. When the Super Bowl brief went out as a jump ball to the whole department, nobody thought to invite her.
She typed up a spot in an airport anyway and sent it to her creative director with a note: “Is this how you write a script?” It made it all the way to Korea and back. She cried when they called. She’s been chasing that high ever since.
In this conversation, we explore:
🟢 How an intern’s idea made it all the way to Korea and back
🟢 The wall where spots got pinned up, and good ones rose to the top
🟢 What the director changed and what stayed
🟢 Why the industry is losing the junior ecosystem
This is the story of chasing the high of your first big win—and what we owe the next generation.
Your hosts: Tyler Pierce and Nicole James!
And to Murder Hornet, a wee tip ‘o the cap.
