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The Super Duper Show: It’s a Tide Ad
January 26 @ 9:30 am – 10:30 am PST
Maddy Kramer was at Saatchi when one of the most awarded and complex Super Bowl campaigns ever made came together. The brief was one line: “Make it better than last year.” What followed was multiple spots, multiple genre parodies, David Harbour, and a premise that hijacked every other ad in the game.
The team spent months spinning before someone noticed a stat buried at the bottom of the brief: 85% household penetration. If everyone has Tide, then every ad is a Tide ad. They sold it the week before Thanksgiving. Shot it in the second week of January. Had no idea which ads would run before or after theirs.
In this conversation, we explore:
🟢 How you pitch something this complicated
🟢 The production reality of multiple genre parodies on a brutal timeline
🟢 Why the leap of faith paid off
🟢 What Maddy’s doing now with Madam President and The Last Generation podcast
This is the story behind the campaign that made every ad a Tide ad.
Your hosts: Tyler Pierce and Bharat Kumar.
Thank you, Murder Hornet, for coming up with this fabulous little shindig.
