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The Super Duper Show: TurboTax RoboChild
January 27 @ 9:30 am – 10:30 am PST
Roberto Lastra remembers the client’s reaction from day one: “Creepy, but funny.” That never changed—not through production, not through the Super Bowl, not through the 200 million impressions that followed.
What started as three spots became ten. The robot was half practical, half CGI—they played with camera angles to hide the parts that didn’t exist. Roberto was part of the team that built a whole universe around a creepy robotic child who wants to be a CPA when he grows up.
In this conversation, we explore:
🟢 How you build a universe around something this absurd
🟢 The director and production process that brought it to life
🟢 How three spots became ten mid-production
🟢 The trust required to let weird work stay weird
The conversation also goes into why the idea that “multicultural” is a separate discipline that is broken, and how he’s been proving it.
This is the story of making absurd work that somehow makes perfect sense.
Your hosts: Tyler Pierce and Greg Collins.
Grazie, Murder Hornet, for being you.
