Indie Thinking
Events
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The Journey to Quirk Creative
Meeting two new execs!
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Year 1: Uncharted Studio
Year 1 is a look at what it takes to build a successful agency—and what the first year is like. There are all kinds of…
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Alignment Over Ideas: Why the Best Campaigns Succeed | Red Door Interactive
Virtual EventRed Door Interactive analyzed their best-performing campaigns and found one commonality: alignment. Not brilliant ideas—alignment. Campaigns succeeded when teams were aligned, not when they had…
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The AI Mediocrity Paradox: Why “Good Enough” Is Dead
Virtual Event"Slop" was named a 2025 word of the year for a reason. With 86% of ad buyers now using AI for creative and 70% having…
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Vibe Marketing: Making the Intangible Tangible
Virtual EventFamiliar Creatures faced one of marketing's hardest problems with Crunch Fitness: "How do you make people FEEL a vibe through comms and advertising?" Research showed…
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Don’t Treat People Like Efficiencies: A New Guide for Leaders
Virtual EventAd Age named Doe-Anderson one of the best agency cultures in the country in 2025. Their CEO John Birnsteel has said that employee tenure at…
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Beyond the Rankings: Super Bowl Ad Truths
Virtual EventBy Monday morning, everyone will have the same Super Bowl ad rankings. USA Today's Ad Meter will crown its winners, social media will have picked…
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Positioning Problem — When Your “Unique” Sounds Like Everyone Else
Virtual EventSaatchi and Saatchi, Publicis, ENGINE, and BUCK. He has sat on both sides of the pitch table — and he has seen firsthand how talented…
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Indie Thinking: Tough Love as Strategy — The Conversation Most Agencies Skip With Founders
Virtual EventRoughly 90% of new CPG brands fail. In beverages, only 3% ever reach $10 million in revenue. Walk the floor at any Expo West or…
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Indie Thinking: When Craft Makes Celebrity Optional
Virtual Event63% of this year's Super Bowl ads featured celebrities — up from 34% just a decade ago. A single cameo now costs $2 million to…