IAN TV
Events
-
-
Meet an Indie Agency: Young Hero
Virtual EventIn 2013, the lights went out during the Super Bowl. Roberto Max Salas Dos Santos and his team at 360i scrambled to create what would…
-
Positioning Problem — When Your “Unique” Sounds Like Everyone Else
Virtual EventSaatchi and Saatchi, Publicis, ENGINE, and BUCK. He has sat on both sides of the pitch table — and he has seen firsthand how talented…
-
Meet an Indie Agency: Made Music Studio
Virtual EventPlay the AT&T sonic logo in a room full of marketers and ask how long it has been around. They will consistently guess twice as…
-
Indie Thinking: Tough Love as Strategy — The Conversation Most Agencies Skip With Founders
Virtual EventRoughly 90% of new CPG brands fail. In beverages, only 3% ever reach $10 million in revenue. Walk the floor at any Expo West or…
-
Meet an Indie Agency: Obsessed Media
Virtual EventHere is a number that should bother every CMO: 20-30% of most media budgets are largely ineffective. Not underperforming. Ineffective. Barry Dan and Danny Weisman…
-
Good Day Advertising: Your 1st Paying Project
Virtual EventEveryone in this industry has a story about the moment it became real. Not the internship. Not the first day at an agency. The moment…
-
Indie Thinking: When Craft Makes Celebrity Optional
Virtual Event63% of this year's Super Bowl ads featured celebrities — up from 34% just a decade ago. A single cameo now costs $2 million to…
-
Meet an Indie Agency: Powell Communications
Virtual Event"We interview you like a therapist, we PR you like a publicist, and we plan like a strategist." That is Katy Hendricks, CMO of Powell…
-
Meet an Indie Agency: TiNY
Virtual EventThree co-founders. One rule: "As long as one other person agrees, that is democracy." Michael Stoopack, Mike Rovner and Tom Christmann built TiNY in New…
-
-
Meet an Indie Agency: Apostrophe
Virtual EventRyan O'Hare has an apostrophe in his last name. It's caused banking errors. It nearly kept his brother from graduating on time. It's the kind…