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Don’t Treat People Like Efficiencies: A New Guide for Leaders
Virtual EventIAN TVAd Age named Doe-Anderson one of the best agency cultures in the country in 2025. Their CEO John Birnsteel has said that employee tenure at…
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Beyond the Rankings: Super Bowl Ad Truths
Virtual EventIAN TVBy Monday morning, everyone will have the same Super Bowl ad rankings. USA Today's Ad Meter will crown its winners, social media will have picked…
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Meet an Indie Agency: Good Sports
Virtual EventIAN TVJosh Bogdan spent a decade inside the machine — the Golden State Warriors during the Steph Curry era, then Nike and Wieden+Kennedy working on Tiger…
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Meet an Indie Agency: Young Hero
Virtual EventIAN TVIn 2013, the lights went out during the Super Bowl. Roberto Max Salas Dos Santos and his team at 360i scrambled to create what would…
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Positioning Problem — When Your “Unique” Sounds Like Everyone Else
Virtual EventIAN TVSaatchi and Saatchi, Publicis, ENGINE, and BUCK. He has sat on both sides of the pitch table — and he has seen firsthand how talented…
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Meet an Indie Agency: Made Music Studio
Virtual EventIAN TVPlay the AT&T sonic logo in a room full of marketers and ask how long it has been around. They will consistently guess twice as…
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Indie Thinking: Tough Love as Strategy — The Conversation Most Agencies Skip With Founders
Virtual EventIAN TVRoughly 90% of new CPG brands fail. In beverages, only 3% ever reach $10 million in revenue. Walk the floor at any Expo West or…
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Meet an Indie Agency: Obsessed Media
Virtual EventIAN TVHere is a number that should bother every CMO: 20-30% of most media budgets are largely ineffective. Not underperforming. Ineffective. Barry Dan and Danny Weisman…
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Good Day Advertising: Your 1st Paying Project
Virtual EventIAN TVEveryone in this industry has a story about the moment it became real. Not the internship. Not the first day at an agency. The moment…
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Indie Thinking: When Craft Makes Celebrity Optional
Virtual EventIAN TV63% of this year's Super Bowl ads featured celebrities — up from 34% just a decade ago. A single cameo now costs $2 million to…
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