Indie Agency News Partners

Trusted vendors that power indie agency success

Our Preferred Partners

Industry leaders trusted by our member agencies. Each partner is verified by active IAN members and limited to a maximum of 3 per category.

Biz Dev

Agency Growth + Business Development Partner

Exclusive Category Partner

Agency growth isn't magic. It's method.

Growth gets easier when you know exactly what's holding you back - and have a serious plan to fix it.

The One Pain Point We Solve

You keep chasing leads, but growth stays frustratingly inconsistent. There are usually hidden bottlenecks in your growth system that are hard to spot from the inside.

Our proven process moves you from confusion to confidence - audit, align, activate, and implement.

How We Help Your Agency

Four ways to finally get the consistent growth you've been working toward.

✅

See What Needs Fixing

Stop guessing why growth isn't working. Get a clear picture of exactly what's holding you back so you can unlock it.

40-point diagnostic • Clear problem identification • Actionable insights

🎯

Get Your Team Aligned

Stop working in silos. Get your leadership team on the same page with a clear plan everyone understands and can execute.

2-day in-person workshop • Leadership alignment • Unified strategy

📈

Stop Winging It

No more shooting in the dark. Get proven systems that remove the guesswork and make growth predictable.

Custom growth plan • Proven frameworks • Predictable results

💡

Never Get Stuck Again

When roadblocks come up, you won't be on your own. Get ongoing guidance so you always know your next move.

Ongoing advisory support • Expert guidance • Always know next steps

Track Record That Speaks for Itself

Results from agencies who stopped guessing and started growing systematically.

3.5x

Revenue Growth in 2 Years

10-30x

Average ROI

$12M+

Client Revenue Won

IAN Member Partners

"When you gave us this roadmap, it helped me feel more focused on what we need to do. This helps me feel less chaotic."

— Emily S., President of a 35-person Creative Agency

Trusted by IAN Members: Planet Propaganda, Carson+Doyle, Deep Focus, 8AM, Bits&Letters, PB&, Dame Creative, and 6 others rely on Blood Sweat & Tears for growth strategy

Get a Head Start: Take the VITALS Assessment

You can't fix what you can't see clearly. Before diving into solutions, take our VITALS assessment to get an honest, outside perspective on what's really holding your agency back. No guessing, no assumptions - just data.

✓ Takes 10-15 minutes to complete

✓ Immediate personalized scorecard

✓ Identifies specific growth bottlenecks

✓ No sales pitch - just insights

Ready to Finally Fix What's Holding You Back?

If you're ready to get serious about transforming your agency's growth, let's talk.

Take The Audit Schedule A Call

Legal

Exclusive Category Partner

Contracts Don't Have to Be Painful

Clear legal language that protects your agency and actually gets you paid.

The One Pain Point We Solve

Your contracts are full of confusing legalese that nobody reads, leaving the door wide open to scope creep, payment disputes, out-of-control clients, and excessive IP risks. You need protection, but you don't have time to decode legal language or chase down attorneys who don't understand agency life.

We cut through the legalese and focus on the important clauses that protect your agency and get you paid - using language everyone can actually understand.

How We Help Your Agency

Legal support built specifically for creative agencies that understand your business.

🛡️

Stop Scope Creep Before It Starts

Clear contract language sets boundaries from day one, so clients know exactly what's included and what costs extra.

Defined project scope • Change order provisions • Revision limits

💰

Get Paid Faster (and More Reliably)

Smart deposit structures and payment terms protect your cash flow so you're not floating projects on your own dime.

Deposit agreements • Kill fees • Payment milestones

🎯

Take Control of Negotiations

Stop getting pushed around on contract terms. Our Pricing Matrix tool shows clients exactly how their changes affect the project cost.

Pricing Matrix strategy • Term negotiation support • Professional boundaries

🤝

Speak Both Agency and Legal

Finally, lawyers who actually understand creative business and can translate between legal requirements and agency reality.

Creative industry expertise • Plain language approach • Agency-specific solutions

Trusted by the Indie Community

Lawyers built specifically for creative businesses who understand your world.

1,000+

Indie Agencies Served

Active IAN Members

50+

Contract Criteria Reviewed

Free

Report Card Analysis

Trusted by the IAN Community

8+ indie agencies in our community currently rely on Matchstick Legal for contract clarity and legal protection. Over 1,000 indie agencies served nationwide.

Get Your Free Contract Report Card

Find out if your agency's contracts measure up with a free analysis. Matchstick will review and rate your MSA and SOW against more than 50 criteria across nine different categories, then send you a detailed report outlining what they liked, what concerned them, and where you can improve.

✓ Over 50 contract criteria reviewed

✓ Nine different assessment categories

✓ Detailed improvement recommendations

✓ Fair grading from agency experts

Ready to Fix Your Contracts?

Stop losing money to scope creep and payment disputes. Get contracts that actually protect you.

Get Free Report Card Learn More

Media Execution + Media Service

Media Execution + Media Service Partner

Exclusive Category Partner

Media Execution Support That Scales

We help agencies execute faster, scale smarter, and win more often.

The One Pain Point We Solve

Your lean media team is stretched thin. You need to scale services and improve performance for clients, but adding overhead isn't the answer. The result? Burnout, missed opportunities, and growth that feels out of reach.

How We Help Your Agency

Expert, flexible media execution across every channel - without the overhead.

🌐

The Pro-Level Media Execution You Deserve

From planning to optimization, we handle campaign execution across every major digital platform, so you don't have to.

Omnichannel media buying • Real-time optimization • Transparent performance tracking

🤝

Scale Without Extra Headcount (and Cost)

Add capacity without adding headcount. Scale your team instantly with experts who integrate seamlessly into your workflow.

No hiring or training required • Custom scopes per client/project • White-labeled communication options

⚡

Focus on Strategy and Client Relationships First

Finally focus on strategy and client relationships. Our proven processes eliminate the chaos of media operations.

Campaign checklists & QA • Fast turnaround SLAs • Post-launch pacing & reports

📈

Grow Without the Growing Pains

Take on more clients and bigger campaigns without burning out your team. Scale confidently with guaranteed quality.

Predictable support bandwidth • Performance-driven approach • Seamless collaboration

Key Performance Metrics

Backed by data. Powered by people. Built for indies.

$200M+

Media Spend Managed

50+

Agency Partners

30+

Industries Served

6,500+

Campaigns Launched

"Life without Pathlabs is hard to imagine. They're incredibly passionate, caring, empathetic, and supportive human beings who see the bigger picture and are committed to our growth. And that's partnership."

— Sam Burn, Principal – Strategy, Cayenne Creative

Trusted by IAN Members: Curiosity and other indie agencies in our community rely on Pathlabs for media execution support

Need a Media Team Without the Overhead?

Let's talk about how Pathlabs can support your next big pitch or campaign.

Schedule Free Strategy Call Learn More

Premium Media Buying + Pitch Support

Exclusive Category Partner

Better Media, Bigger Pitches, Stronger Wins

From transparent media buying to pitch support, we help agencies deliver results clients trust and growth that lasts.

The One Pain Point We Solve

What happens when you face a media pitch that seems just out of reach? Don't let limited tools, tech, strategy, or talent be the difference between winning and losing important business.

How We Help Your Agency

Four ways to enhance your media chops to pitch and win bigger business.

🧠

Holistic Media Execution

Get direct access to premium platforms like The Trade Desk and Walmart with transparent pricing and inventory that delivers real results.

Real premium inventory • 100+ certified media practitioners • Tech-agnostic: 150+ inventory partners across CTV, OLV, audio, DOOH

💪

Enterprise-Level Access

Maintain your independence while gaining access to the same partnerships, data, tools, and tech that enterprise agencies use.

Robust investment & planning teams • Proprietary 1P audience tools • AI-powered Outcome Engineering® framework

🚀

Extend Your Capabilities

Add breadth and depth through Goodway's added-value services—plus get support to win new business and grow existing accounts.

Measurement & analytics • Landing page optimization • Creative & SEO • Growth opportunities identification • Co-pitching support

🙌

Flexible Partnerships

Choose managed, hybrid, or self-service partnership with upfront pricing and no surprises. White-label or name our services—your call.

Hands-on onboarding & transitions • Transparent pricing, no hidden fees • Dedicated team committed to your success

Proven Outcomes That Help Indie Agencies Win

Real results from agencies now competing and winning against larger agencies and holding companies.

28%

More Budget to Working Media vs. Fees

75+

Indie Agency Partners

Years Serving Agencies

1st

TTD and Walmart Official Partner

"We recognized that working with a black-box DSP wasn't getting us the reporting, measurement, or inventory quality we needed to keep winning larger clients. Goodway's team gives us excellent service, Trade Desk access, plus real media strategy and consulting. It's helping us confidently pitch bigger clients, and we're already starting to see more wins."

— Agency Partner from the Southeast (Tourism clients, moved from previous platforms)

Trusted by IAN Members: Left Hand Agency and 8 others rely on Goodway Group for premium media execution, non-media services, and pitch support

Start Here: Strategy Call + Campaign Optimization

Before we talk partnerships, let's prove our value. We'll discuss your media goals and provide actionable insights to optimize one of your current client campaigns. No pitch, no pressure—just showing you what's possible.

✓ 30-minute strategy discussion

✓ Campaign optimization insights

✓ No sales pitch or commitment required

✓ See our approach in action

Ready to Win Your Next Pitch?

Let's discuss your media goals, and we'll provide insights to optimize a client campaign of your choosing.

Schedule a Call Learn More

What Makes an IAN Preferred Partner?

We place a premium on working with companies dedicated to helping indie agencies grow. Every partner must have active Indie Agency News members as happy clients—this way, we can authentically recommend them.

Verified by
Member Agencies

Maximum 3
Per Category

Proven Track
Record

Open Partner Categories

Become a preferred partner in one of these categories. Limited to 3 partners per category. Click any category below to inquire.

Don't see your category listed above? Contact us and let us know what your company does to serve indie agencies.

Ready to Become an Indie Agency News Partner?

Join a select group of vendors truly committed to indie agency success

Apply to Become a Partner