Warning: This (double!) episode contains lots of shameless merch plugs, majestic facial hair (with one exception), and gut-bustingly funny work.
As the countdown to Cannes continues and we await to see who takes the top honors, IAN caught up with Pereira O’Dell’s Creative Chair, PJ Pereira, and its Chief Creative Officer, Jason Apaliski – no strangers to winning Lions themselves – to get the scoop on what trends to be on the watch for this year.
In Part Two of our episode, we get into some hilarious new #IndieWork from the good folks at Party Land for Every Man Jack with the brand’s VP of Growth Marketing and E-commerce, Nick Hasselberg, and Party Land’s Founder and Chief Creative Officer, Matt Heath. Nick and Matt talk briefs, beards and the secret to selling great work. (We “died for 7 seconds” from laughter while watching it!)
Tune in, take notes and check out the merch!
In Part One of this episode, PJ and Jason discuss:
- Pereira O’Dell’s First Cannes Lions
- Pereira O’Dell and Serviceplan partnership
- Cannes Trend #1: Closer Brand Identification
- Cannes Trends #2: Humor Remains Strong
- Cannes Trend #3: Actual, practical uses of AI
- Cannes Trend #4: Elevation of Craft
In Part Two of this episode, Nick and Matt discuss:
- Every Man Jack: The Brief for Party Land
- How humor should work in advertising
- The brief on the brand’s beard products
- How comedy is the mechanism, not the message
- Times humor and the message may have been compromised
- How to sell in great work
Learn more
- Find PJ Pereira on LinkedIn
- Find Jason Apaliski on LinkedIn
- Find Pereira O’Dell Here
- Find Nick Hasselberg on LinkedIn
- Find Matt Heath on LinkedIn
- Find Party Land Here
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