Even if you weren’t in the industry, there’d be a strong chance you’ve seen the work of the team at MOCEAN.
From action-packed commercials for the NBA Finals and UFC300 sporting events, to viral trailers for Marvel’s Deadpool and other notable film and television studio projects, this award-winning agency’s creative output keeps people talking.
IAN spoke with MOCEAN’s CEO, Michael McIntyre, President, Erica Coates, and Chief Operating Officer, Denise Wong to learn more about the team that makes magic for brands that make magic for audiences around the world.
If you’ve considered an entertainment industry-adjacent career path to spark your creative juices (or just curious to know how a high-profile real estate venture ended up in their portfolio), give this episode a listen.
Watch the interview
Agency stats
- Founded: 2000
- Location: Los Angeles and Burbank, CA
Best-known for
In addition to their notable work with entertainment and non entertainment clients, MOCEAN is best known for their ability to tap into and drive pop culture. They’re also known for being a collaborative agency with a great culture and “exceptional creative.”
Why the agency loves being indie
Like most indie agencies, MOCEAN prides itself on not being beholden to shareholders and the red tape that tends to come with such a setup. This has allowed them to have the ability to change and adapt as needed in real-time, allow team members opportunity for growth, and put their client’s needs and where the world is going directionally at the heart of all of their decisions and capabilities from a structure perspective.
Why brands should work with this agency
As the agency’s name suggests, they work best with brands that are in transition, evolving, and “in motion.” Brands looking to move the culture and disrupt their category would be in extremely capable and creative hands.
Why talent should put this agency on their list
Talent looking for a creative, inclusive, collaborative and professionally nurturing culture will feel right at home at MOCEAN. “All ideas are great ideas, and everyone gets to participate, and everyone gets to share in the reward,” says Coates. It also doesn’t hurt that they’ll do really cool work that’s guaranteed to be seen and talked about.
Marketer shout out
- Kofi Amoo-Gottfried, Chief Marketing Officer, DoorDash
- Indra Nooyi, Former CEO, PepsiCo
- Jim Morey, EVP, Chief Marketing Officer, Wawa, Inc.
“[Kofi is] one of those CMOS that I see taking risks, and will hopefully be open to partnering with an agency like MOCEAN to continue doing things that are fun and different.”
Learn more
- Find MOCEAN Here
- MOCEAN on Instagram
- MOCEAN on LinkedIn
- Careers at MOCEAN
- Michael McIntyre on LinkedIn
- Erica Coates on LinkedIn
- Denise Wong on LinkedIn
- About the Author
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