Agencies operating under multiple disciplines nowadays are nothing new, as many adapt to a new landscape where strategy, media and creative all work in tandem for more effective campaigns and efficient workflows.
But in the case of Bullish, the indie agency has the unique distinction of having a Venture Capital arm – bringing a mix of capital, consulting and creative all under a fully–functioning umbrella of investors, analysts, designers and ad industry vets capable of taking businesses from incubation to innovation.
IAN spoke with Bullish Managing Partner, Brent Vartan, and Director of Operations, Brett Andersen, to learn more about how this unusual configuration has been beneficial to brand partners and clients, and how it unlocks untapped skillsets in its team as a result.
Watch the interview
Agency stats
- Founded: 2009 (but has been in its current iteration since 2016)
- Location: New York, NY (with offices in Denver, Portland, and Connecticut)
Best-known for
With its unique blend of disciplines, the agency has carved a niche for solving ambiguous problems – using their core strengths of strategy, consulting and design to identify business opportunities relative to competitive businesses and develop creative solutions in real time.
Why the agency loves being indie
Being independent allows the Bullish team to be bullish about saying “yes” to projects that can range from simple advertising services to grand-scale activations and other projects that can inspire them to produce “67 pages of rad ideas” based on a single brief.
Why brands should work with this agency
With a name like Bullish, it should come as no surprise that the team values having a point of view, and using it to steer brands in the direction that will best achieve their objectives and establish an authentic and productive relationship overall. Brands looking to get honest feedback (and even some pushback), along with solid data, experience and actionable solutions need look no further.
Why talent should put this agency on their list
Because the team isn’t limited in its disciplines, it doesn’t believe in limiting the capabilities of its talent or their access to senior executives when sharing ideas. Talent is respected and encouraged to grow at Bullish.
Marketer shout out
- Mindy Grossman, Partner, The Consello Group
“We’ve been watching her career, and she’s just a lightning rod of a leader.”
Learn more
- Find Bullish Here
- Bullish on Instagram
- Bullish on LinkedIn
- Brett Andersen on LinkedIn
- Brent Vartan on LinkedIn
Contact
- General and Career Inquiry Email: hey@bullish.co
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