Meet Chemistry: 10 Years In, Still Without a Cake
The Atlanta indie's leadership trio on naming the agency for a no-asshole rule, the data science turn, and why "permanent imposter syndrome" is a feat…
Tag: Meet an Indie Agency
Duncan Channon’s specialty: brands and causes everyone’s mad at
For over 30 years, the San Francisco indie has turned negative narratives into a niche — and a competitive edge
Welcome to Guesthouse: The Agency That Asks First
Three years in, Mitch Bennett's Chapel Hill shop produces in-house, lands briefs in two meetings, and treats client marketing teams as partners — no…
Lookwell Media Takes the Projects Denver’s Bigger Shops Walk Away From
Kyle Johnston built a full-service video company with no film school and no playbook — and 11 years in, he's still the first to raise his hand.
30 Years of Building Fandom. McGarrah Jessee Still Isn’t Done.
The Austin indie that turned Yeti from a cooler brand into a global lifestyle icon has a theory about what comes after loyalty — and they're buildin…
$10K in Overhead, Zero Ego and a Yard of Nachos: TiNY Runs on Democracy and Over-Delivery
Michael Stoopack, Mike Rovner and Tom Christmann built an agency where one vote means go — and they can never have an even number of partners
We’re Marketing Plumbers: Heartlent Group Does the Work Nobody Sees Coming
Jonah Ballow, Keith Stoeckeler and Eliot Gerard left a holding company during COVID, started a collective and now build trophies for the NFL Players A…
The Media Agency That Thinks Your Media Plan Is Broken — and Can Prove It
Danny Weisman and Barry Dan launched Obsessed Media to fix what holding companies won't: where your money goes and whether anyone sees it
The Agency Behind the Sounds You Can’t Get Out of Your Head
Made Music Studio has been turning 3 seconds of sound into decades of brand identity — and the work they're most proud of is the stuff nobody knows …
From Dunk in the Dark to Charles Barkley’s GLP-1 Scripts: 8 Years of Young Hero
Roberto Salas and his co-founders built a creator-led agency in Williamsburg — turns out, casting your team like a film crew makes better ads
Interview Like a Therapist, Dance With Jimmy Fallon and Forget to Take the Photo: Meet Powell Communications
Katy Hendricks and a team of self-described weirdos have spent 26 years making every agency sound like the only one
From Nickelodeon Promos to Peacock and the Owl: Meet Apostrophe
Ryan O'Hare built a design, animation and video production shop in Louisville with a global team — and yes, the apostrophe in the name is doing doub…
Meet an Indie Agency: TiNY
Three co-founders. One rule: “As long as one other person agrees, that is democracy.” Michael Stoopack, Mike Rovner and Tom Christmann built TiNY in New…
Meet an Indie Agency: Powell Communications
“We interview you like a therapist, we PR you like a publicist, and we plan like a strategist.” That is Katy Hendricks, CMO of Powell…
Meet an Indie Agency: Obsessed Media
Here is a number that should bother every CMO: 20-30% of most media budgets are largely ineffective. Not underperforming. Ineffective. Barry Dan and Danny Weisman…
The Agency That Only Does Sports (and MLB Said Yes)
Josh Bogdan left Wieden+Kennedy to build Good Sports Creative in Portland — and his biggest client came with him