New Member Benefit: Indie Agency Connect

Logo displaying INDIE in large black text with Agency Connect underneath in smaller black text. A small green square precedes the text.
Bringing a little biz dev to the mix

We’ve been pretty upfront with Indie Agency News members: this is your platform. We’re here to shepherd it along. It also fits nicely with our mission to serve independent agencies and the brilliant people behind them.

Over the last year, we’ve spent a lot of time thinking about member benefits.

Our member consulting sprints (15-minute blocks to talk about visibility, work, awards entries, etc.) have proven to be a huge plus. Meet an Indie Agency has been a big help to our members when telling their stories to the market. Members participating in shows and editorial content help raise visibility and share essential points of view on the industry.

And that’s only the beginning.

One key thing our members asked for was a way to find new business opportunities. To be clear, Indie Agency News is primarily a visibility platform—but we found a great way to address this request.

We’re proud to add Indie Agency Connect as a new member benefit.

What is Indie Agency Connect?

In its simplest form, Indie Agency Connect brings together brands and marketers looking for new agencies. Our main jam is working with brands on projects, not AOR (plenty of great people are working on that already).

Indie Agency Connect is a partnership between us and Collective OS, a platform that allows professional service firms to collaborate more seamlessly—and where we’re building our database.

Here’s how it works:

  1. Complete your free Collective OS profile (Members: hit us up here so we can get you on the onboarding list).
  2. Indie Agency Connect sources brand marketers’ projects and then finds agency criteria to build a shortlist.
  3. Indie Agency Connect then sends the shortlist along with all Indie Agency News coverage, including Meet an Indie Agency, so the marketer has a feel for creds and possible chemistry.
  4. When the marketer requests an introduction, we’ll get you on your way to discussing the project. 
  5. If you win the business, Indie Agency Connect’s low referral fee will be reinvested into the Indie Agency News platform to continue building our mission.

And a bonus? Once on Collective OS, you can find and build new business outside the Indie Agency Connect program. 

Marketers: Please get in touch with us here to learn more about this program and how we can help you find a great new indie for your next project.

We’re excited to offer this benefit to our members.

If you’re not yet a member, please go here to learn more about membership. Also, please note that annual membership rates increase on February 1, 2025 (we figured out how much it costs to do all of this). Once you sign up as a member, your rate never changes.

If you’re outside the US, we have listed ways to sign up using Euros, British Pounds or Canadian Dollars. If you’re not in one of these markets, please contact us, and we’ll create a bespoke invoice in your home country’s currency.

We look forward to building Indie Agency Connect as another valuable membership benefit as we continue to build the global home for independent agencies with all of you!

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