Matt Doud, co-founder and CEO of Baltimore agency Planit, joined Fun + Games for a few fast, unpredictable rounds of Random Q. A mystery judge scored his answers as Doud tackled topics like emojis, Old Bay seasoning, and Baltimore’s complicated sports history. Along the way, he reflected on Planit’s 30 years in business, the city’s creative culture, and how family and friendships shaped his journey. Bonus questions added some extra spice—and some serious Maryland pride—along the way.
Round 1: Emoji That Sums Up a Lifetime Achievement Award
Question: “What’s a meme or emoji that sums up your feelings about your Hall of Fame honor?”
Matt Doud went with a simple thumbs-up emoji, calling himself “the old guy” in family chats who just responds with a thumbs up. “It’s the Irish exit of emojis,” Doud joked. He also shared a little about his kids: one studying astrophysics and another diving into interactive media and game design. The mystery judge scored it a 9.990, giving Doud a strong start.
Round 2: What’s the Deal with Old Bay?
Question: “What’s the deal with Old Bay?”
Doud described Old Bay as “a marketing freaking juggernaut” and admitted that Marylanders are basically “brainwashed” into loving it. He’s a fan in moderation—on steamed shrimp, sure, but not on eggs or ice cream. “It’s basically salt,” he laughed. His answer earned him an 8, with bonus appreciation for keeping it honest about Maryland’s favorite seasoning.
Round 3: Are We Still Mad the Colts Left?
Question: “Are we still pissed off that the Colts left Baltimore?”
Doud shared a thoughtful take, saying, “After my dad passed away five years ago, I think it’s time to let it go.” He remembered great moments at Memorial Stadium but emphasized that Baltimore has something just as strong with the Ravens. He didn’t miss the chance to throw a light jab at the Irsay family too. The judge awarded an 8.5 for his balanced, real answer.
Bonus Round: “Hun,” Cumberland, and Cooler Reloads
Bonus Questions:
- “What’s with the ‘Hun’ thing in Baltimore?”
- “Your experiences in Cumberland?”
Doud compared “Hun” to southern expressions like “bless your heart” and shared college memories of passing through Cumberland to “reload the cooler.” His mix of humor and hometown insight scored another 8.5, adding even more points to his already strong showing.
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
