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    A group of five trophies and one abstract human figure are displayed on a flat surface with a blue and purple gradient background, capturing the spirit of Awards Season and the power of storytelling.

    Search Awards Season and Sustainability Storytelling

    The one with US Search Awards drama, Amazon's sustainability visuals, and a very specific meat grinder reference
    editorialindieagency-news
    Indie Agency News Team August 7, 2025
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    A person with short blond hair holds a phone showing their mirrored image; bold red text reads RETURN ON SOCIAL. Small text notes Summer 2025 and DCA deep dive into social media business strategy.

    Social Runs the Business Now: Time to Reframe Its Role

    It's reached a tipping point where it drives real business outcomes—not just vanity metrics
    zanger
    Doug Zanger August 6, 2025
    0 Comments
    Two men, Doug Zanger and Kyle OBrien, speak into microphones during a virtual interview for Ad Ages Small Agency Toronto Report, each with a different scenic background and wearing headphones. INDIE branding is visible in the corner.

    The Toronto Report: A Big Week at Ad Age Small Agency

    Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
    zanger
    Doug Zanger August 6, 2025
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    A cartoon pizza slice and burger, both with arms and legs, face off in a boxing ring wearing gloves, ready for an epic Indie math showdown.

    When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)

    Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
    zanger
    Doug Zanger August 5, 2025
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    Animated illustration of a sunset behind a town skyline, perfect for branding or town renaming projects—featuring houses, churches, trees, and layered orange and pink skies reminiscent of Dunkins vibrant palette.

    When Dunkin’ Renames Your Town

    Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
    editorialindieagency-news
    Indie Agency News Team August 4, 2025
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    View of Central Park trees with fall foliage in front of historic buildings in New York City, featuring text about Corner Table Creative, an indie agency specializing in social and hospitality branding.

    Meet Corner Table Creative: Where Hospitality Meets High-Impact Social

    A shared obsession with showing up for people
    editorialindieagency-news
    Indie Agency News Team August 3, 2025
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    Nighttime city skyline reflecting on a lake, with trees decorated in colorful lights; event text reads Meet an Indie Agency | Craft & Commerce | Corner Table Creative | Hospitality & Social News.

    From Client-Side Anxiety to Agency-Side Answers

    Craft & Commerce built the shop they wished they'd had
    editorialindieagency-news
    Indie Agency News Team August 3, 2025
    0 Comments
    American Standard 150 years

    Hanson Dodge Helps American Standard Celebrate 150 Years of Sinks and More

    The tub, faucet, sink and toilet maker states ‘Some Things Never Change’
    kob
    Kyle O'Brien August 1, 2025
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    A man wearing a brown fedora and brown jacket stands in front of green foliage, looking forward with a serious expression as a raindrop glistens nearby.

    Raindrop Proves You Can Have Fun With Anything—Even Bug Spray

    4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a $100+ million phenomenon
    zanger
    Doug Zanger July 31, 2025
    0 Comments
    A yellow excavator scoops a pile of dirt on a yellow background, celebrating 100 YEARS with industrial cityscape line art—perfect for a Trade Show display or showcasing the digital gold of modern industry.

    When Indies Turn Trade Show Dirt Into Digital Gold

    Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
    zanger
    Doug Zanger July 30, 2025
    0 Comments
    Two men stand in front of a green wall with graffiti and a round window labeled “Norwegian Cruise Line Escapes to the Great,” evoking New York City vibes. Signs and the “PIÑA COLADA” text create Portals to Paradise.

    Portals to Paradise are Popping up all Over New York City

    Super Nice is behind the creative for the sprawling Norwegian Cruise Line campaign
    kob
    Kyle O'Brien July 30, 2025
    0 Comments
    Large 60% text surrounded by icons representing social media, music, a book, a camera, and other digital elements—plus badges—on a blue and purple background.

    Receipts, Badges, and the 60% Reality

    Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
    editorialindieagency-news
    Indie Agency News Team July 29, 2025
    0 Comments
    A glass of blueberry smoothie, children in yellow shirts serving blueberries for the US Highbush Blueberry Council, and a man skateboarding while holding a box on outdoor steps.

    Blueberries ‘Go Big’ in SCC Work for US Highbush Blueberry Council

    It’s the first big campaign by Schafer Condon Carter under new marketing leads for the brand
    kob
    Kyle O'Brien July 25, 2025
    0 Comments
    Abstract illustration featuring bottles, documents, text boxes, and question marks in vibrant colors, evoking Gen Z’s spirit of information, inquiry, and communication—perfectly capturing the excitement of fun purchases or picking out new clothes.

    When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)

    Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
    editorialindieagency-news
    Indie Agency News Team July 25, 2025
    0 Comments
    A sandwich, known as a Bloody Sub, is being cut in half by a large metal blade labeled SHEETZ on a wooden countertop, with sauce splattering.

    Show Off: Spicy Straws, Booth Boots, and Bloody Subs

    Congratulations on your survival and hopefully thriv—thrival?—of another week. It’s another roundup of the best and brightest from our members! Already a member? Tell us…

    jesszafarrisgmail-com
    Jess Zafarris July 24, 2025
    0 Comments
    Three people stand on stage during the Ad Age Small Agency Awards, with a large screen displaying Emergency Pizza behind them—an exciting moment highlighted in Indie Agency News as they celebrate one of the evenings top prizes.

    Indie Agency News Members Take Top Prizes and Win 40% of Honors at Ad Age Small Agency Awards

    WorkInProgress, Preacher, SuperHeroes and others took home awards
    editorialindieagency-news
    Indie Agency News Team July 24, 2025
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