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    People browse and shop with purpose in a well-lit grocery store aisle labeled green, sustainable, and eco select, exploring shelves stocked with various products.

    The Problem Isn’t Purpose. It’s the Pitch

    Public Inc. finds why sustainable choices stall—and how brands can fix it
    zanger
    Doug Zanger July 12, 2025
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    A two-story yellow house is under renovation, with scaffolding, ladders, and construction materials scattered around while two people work in the front yard—its a classic scene straight out of This Old House.

    How Yellow House Helped This Old House Find Its Social Voice

    From butler to builder
    editorialindieagency-news
    Indie Agency News Team July 12, 2025
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    A man with glasses and long gray hair wears headphones and a pink hat, speaking into a microphone. A lower-third caption reads Doug Zanger, Editor-in-Chief, Indie Agency News, discussing recent Cannes wins.

    1 in 4 Cannes Wins Went Indie. The Better Story Is What Comes Next

    The growing sense of belief, clarity, and earned confidence matters
    editorialindieagency-news
    Indie Agency News Team July 12, 2025
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    Illustrated landscape featuring mountains, rivers, tents, and lakes in shades of blue, green, and yellow—a seamless pattern inspired by gorpcore and outdoor adventures.

    When Citrus Beverages Go Gorpcore (And Other Indie Agency Plot Twists)

    The one with outdoor fashion collabs, Google VPs dropping wisdom, and FEMA crisis comms that actually work
    editorialindieagency-news
    Indie Agency News Team July 11, 2025
    0 Comments
    A hand reaches for a single bottled drink labeled Bintang inside a frosty refrigerator with visible mist, while a Hawks Beer from Chile sits beside it.

    Star Wars Hawks Beer in Chile

    Who doesn't love a beer ad insinuated into a classic movie?
    kob
    Kyle O'Brien July 11, 2025
    0 Comments
    A man and woman walk on a pedestrian bridge with buildings in the background; large yellow text reads, Don’t Plan a Trip—embrace spontaneous travel in Dublin, Ohio.

    ‘Don’t Plan a Trip’ Is the Plan

    Cornett and Visit Dublin Ohio invite families to embrace spontaneity—no itinerary required
    editorialindieagency-news
    Indie Agency News Team July 10, 2025
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    A package of King’s Hawaiian Original Hawaiian Sweet Rolls with 12 rolls, set against a background repeating the brand name in orange and red, highlights the fresh look after the recent website update.

    Yes, We’re Biased. But This Is How You do a Refresh

    Mrs&Mr brings a warm, flexible new look to King’s Hawaiian
    zanger
    Doug Zanger July 10, 2025
    0 Comments
    A split image shows a talking raccoon puppet holding a blue cup, a hand holding a phone with Cameron’s Camera displaying a red car, and a person in goth attire with blue lipstick sitting on a couch.

    Show Off: Cameron’s Camera, Tongue Tattoos and a Talking Raccoon

    We took last week off for the July 4th holiday, but we’re back to bring you a different kind of fireworks—great indie work! And everything…

    jesszafarrisgmail-com
    Jess Zafarris July 10, 2025
    0 Comments
    People at an indoor event gather around a rare Godzilla statue with smoke effects, taking photos and admiring the detailed display beside a Godzilla poster, reminiscent of Comic-Con excitement.

    Modern Fanatic Made a Godzilla Poster so Rare, Comic-Con Fans are Already Hunting it

    Part promo, part social experiment, this drop is event catnip
    editorialindieagency-news
    Indie Agency News Team July 10, 2025
    0 Comments
    Abstract illustration of fish swimming through swirling shapes and patterns, featuring bold lines, geometric forms, and a mix of teal, orange, and beige colors that subtly evoke the playful contrast of the Kiki/Bouba Effect.

    The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns

    Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines
    editorialindieagency-news
    Indie Agency News Team July 10, 2025
    0 Comments
    Campaign has chosen its 40 Over 40.

    Campaign Names Indie Agency News Members to 40 Over 40

    A handful of Indie Agency News members have been named to Campaign's 40 Over 40 list.
    kob
    Kyle O'Brien July 10, 2025
    0 Comments
    A city skyline at night is illuminated with purple lights; text at the bottom reads, Meet an Indie Agency | Team Win, embodying Punk Ethos and INDIE Agency News.

    Team Win: Where Punk Ethos Meets Brand Performance

    A fully remote indie studio helping legacy brands rethink what creative can do in video
    editorialindieagency-news
    Indie Agency News Team July 9, 2025
    0 Comments
    Four people sit and stand around an orange couch in a living room, with a Monopoly mascot and game pieces on the coffee table—perfect for a Multi-Cam Comedy setting and lively performance work.

    Performance Work, But Make It a Multi-Cam Comedy

    MONOPOLY GO!’s latest campaign from Omelet turns user acquisition into a love letter to the ‘90s sitcom
    editorialindieagency-news
    Indie Agency News Team July 9, 2025
    0 Comments
    Festa Pinza

    Hanson Dodge Again Partners with Milwaukee Institute of Art & Design for Summer Intern Program

    Real-life assignments for actual clients
    kob
    Kyle O'Brien July 9, 2025
    0 Comments
    Logos for Yes&, Hothouse, and Beacon are arranged vertically on a white background, reflecting the expanding Yes& Reach across creative partners.

    Yes& Expands Its Reach—and Its Range

    Two new acquisitions—Beacon and Hothouse—bring depth in B2B strategy and consumer-facing creative
    editorialindieagency-news
    Indie Agency News Team July 8, 2025
    0 Comments
    Six variations of the word BRANDON are displayed in a blocky font across colorful backgrounds, perfect for a Creative Lead seeking inspiration for a rebrand or new project title.

    First the Rebrand. Now the Creative Lead Behind it Gets the Title

    Austin Scott becomes CCO at Brandon—less a surprise, more a signal of what’s next
    editorialindieagency-news
    Indie Agency News Team July 8, 2025
    0 Comments
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