From Purina to Porsche: How Reach Agency Built a Creator-Led Powerhouse
13 years of brand storytelling, early YouTube bets, and strategy that still hits hard
Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted two emojis and called i…
The Holdco Mood Is … Not Great
Nearly half want out. Indies are holding steady. What Adweek found and why that matters.
Here We Go! Member Agencies Score Big on Cannes Lions Titanium Shortlist
Serviceplan, OBERLAND, Day One Agency and INNOCEAN Berlin represent indie excellence on advertising's most prestigious list
When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)
Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion
A German Farmer Mentioned His Sheep Were Gay. Serviceplan Ran With It.
How barnyard reality became a billion-impression campaign for LGBTQ+ advocacy
The Billboard That’s 98% Empty (On Purpose)
Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance
Show Off: Let’s Workshop This
Cannes can’t stop the indie beat Everyone’s headed off to Cannes shortly, so this week’s roundup is a little thinner, but that’s no reason so…
High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
When Brands Stop Advertising and Other Cautionary Tales
A catch-up Indie Spin featuring data-driven reality checks, conversational AI for healthcare, and why JanSport doesn't need a glow-up
Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns
This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga
Holy Forking Shirtballs: Ted Danson’s Gone Full Ball Peen
This Indie Spin also has demon toys winning gold, nano-influencers overthrowing experts and more
B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It
Business marketing doesn't have to be beige—and why indies might be the only ones brave enough to prove it
Show Off: Indies Shake Up Healthcare, Banking and Beyond With Unstoppable Creativity
First up in our weekly roundup of great indie work, Klick Health has a major win to show off. It did what no health agency…
When Fast Company Manifestos Become Independent Agency Doctrine
This Indie Spin featuring 44 ADC nails, Korean anniversary pastries, and no-budget films becoming brand strategy