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    Abstract illustration of fish swimming through swirling shapes and patterns, featuring bold lines, geometric forms, and a mix of teal, orange, and beige colors that subtly evoke the playful contrast of the Kiki/Bouba Effect.

    The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns

    Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines
    editorialindieagency-news
    Indie Agency News Team July 10, 2025
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    Campaign has chosen its 40 Over 40.

    Campaign Names Indie Agency News Members to 40 Over 40

    A handful of Indie Agency News members have been named to Campaign's 40 Over 40 list.
    kob
    Kyle O'Brien July 10, 2025
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    A city skyline at night is illuminated with purple lights; text at the bottom reads, Meet an Indie Agency | Team Win, embodying Punk Ethos and INDIE Agency News.

    Team Win: Where Punk Ethos Meets Brand Performance

    A fully remote indie studio helping legacy brands rethink what creative can do in video
    editorialindieagency-news
    Indie Agency News Team July 9, 2025
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    Four people sit and stand around an orange couch in a living room, with a Monopoly mascot and game pieces on the coffee table—perfect for a Multi-Cam Comedy setting and lively performance work.

    Performance Work, But Make It a Multi-Cam Comedy

    MONOPOLY GO!’s latest campaign from Omelet turns user acquisition into a love letter to the ‘90s sitcom
    editorialindieagency-news
    Indie Agency News Team July 9, 2025
    0 Comments
    Festa Pinza

    Hanson Dodge Again Partners with Milwaukee Institute of Art & Design for Summer Intern Program

    Real-life assignments for actual clients
    kob
    Kyle O'Brien July 9, 2025
    0 Comments
    Logos for Yes&, Hothouse, and Beacon are arranged vertically on a white background, reflecting the expanding Yes& Reach across creative partners.

    Yes& Expands Its Reach—and Its Range

    Two new acquisitions—Beacon and Hothouse—bring depth in B2B strategy and consumer-facing creative
    editorialindieagency-news
    Indie Agency News Team July 8, 2025
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    Six variations of the word BRANDON are displayed in a blocky font across colorful backgrounds, perfect for a Creative Lead seeking inspiration for a rebrand or new project title.

    First the Rebrand. Now the Creative Lead Behind it Gets the Title

    Austin Scott becomes CCO at Brandon—less a surprise, more a signal of what’s next
    editorialindieagency-news
    Indie Agency News Team July 8, 2025
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    A grid of six illustrated portraits shows three men and three women, each in different attire and settings, reflecting ambition and unique brand identity through diverse hobbies or professions.

    Untamed: TBA Outdoors Sharpens its Identity—and Ambition

    New name, building on exceptional momentum
    editorialindieagency-news
    Indie Agency News Team July 8, 2025
    0 Comments
    Three people in furry animal costumes sit and stand indoors; two wear tan suits with large ears, one in back wears a gray and black suit—could this playful scene be a WorkInProgress for an event offering free kittens?.

    WorkInProgress and Sling Want You to Think Twice About Those “Free” Kittens

    Nifty absurdity wins again
    editorialindieagency-news
    Indie Agency News Team July 8, 2025
    0 Comments
    Aerial view of Midtown Manhattan skyscrapers under clear skies, with the East River and distant cityscape in the background; overlay text reads Meet an Indie Agency | Antidote—built for those who outgrew the system.

    Antidote Didn’t Leave the System. They Outgrew it

    After building one of the industry’s top health practices, they chose clarity over complexity
    editorialindieagency-news
    Indie Agency News Team July 8, 2025
    0 Comments

    Protected: Demo – Coverage Recap

    There is no excerpt because this is a protected post.

    zanger
    Doug Zanger July 7, 2025
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    Stylized script lettering spells Cactus in dark gray with a small yellow cactus icon at the end, set against a dark background—an inspiring touch for leadership teams aiming to accelerate growth.

    Cactus Restructures Leadership Team to Accelerate Growth

    The 35-year-old agency sharpens its model to support client impact
    kob
    Kyle O'Brien June 30, 2025
    0 Comments
    A statue of King Tut, the ancient Egyptian pharaoh, wearing a blue and gold striped headdress and a decorated collar, stands before a backdrop of brown netting and plants.

    King Tut Crashes the Gold Rush in Vaulted’s Latest

    Fire Kite brings back their golden spokesman to offer treasure hunters a better deal
    editorialindieagency-news
    Indie Agency News Team June 30, 2025
    0 Comments
    Corner view of a brick building housing a restaurant with colorful graffiti-style window art and signs for dine-in, to-go, brunch, plates, and Beers With Friends on Carmine Street.

    Beers With Friends Turned a Fast-Casual Rebrand Into a Lesson in Strategic Clarity

    A look at a 5-day "beer run"
    zanger
    Doug Zanger June 29, 2025
    0 Comments
    A French Bulldog wearing a yellow WOW sweater sits on a table with its front legs raised and spread apart, as if showing off the next step in dogs evolution—imagine Dogs with thumbs ruling the world in this blue indoor setting.

    If Dogs Had Thumbs, They’d Rule the World. Meet the One Trying

    Standard Practice goes all-in on Wowzer for WOW! Internet, proving that sometimes the weirdest ideas are the most beloved
    editorialindieagency-news
    Indie Agency News Team June 27, 2025
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    Three adults stand at a table with a bucket of KFC fried chicken, a bottle of Malbec wine, and a wine glass in a warmly lit indoor setting—celebrating Chicken and Malbec #TogetherWith OvareGroup.

    OvareGroup Becomes TogetherWith Over Chicken and Malbec

    Cannes is a place for celebration, but in some instances that isn’t on stage at the Palais. For Louisville-based OvareGroup, the celebration was in a…

    kob
    Kyle O'Brien June 27, 2025
    0 Comments
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    Logo with the words INDIE AGENCY NEWS in bold white text on a dark blue background, with a small green square before AGENCY NEWS.

    Building the Global Home for Independent Agencies

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    Indie Agency News contributes 1% of your purchase to remove CO₂ from the atmosphere.
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