Partner With Us!

Partner with Indie Agency News
What Makes Us Different
35%
of agency leaders have said yes when we've made an introduction on a partner's behalf
Cold outreach averages 2–5% · That's up to 7x better
~350
Agencies Have Joined
Independent agencies, not a mass email list
70%
Year-Over-Year Growth
190 agencies in March 2025 · 323 today and climbing
93%
Retention Rate
Agencies join and stay — a growing, stable audience
60%+
Senior Leaders
Directors, VPs, C-suite & agency owners

Current Opportunities

Time-sensitive sponsorships across IAN's marquee programs

2026

The Top 40 Classic

IAN's creative awards program celebrating the best work from independent agencies. Category winners, a top 40 countdown, and a livestream reveal.

Presenting · Category · Livestream · Winners Report

View packages
June 21–24

Indies at Cannes

Four days of indie-only programming at the Cannes Lions Festival. The Secret Garden, 15 minutes from the Palais.

Presenting · Hospitality Suite · Sunday Sessions · Wristband & Hydration

View packages
April 2026 · Chicago

IAN Leadership Summit

A full-day conference limited to 100 indie agency leaders. High-signal, no filler.

Workshop · Lunch · Badge · Happy Hour · Session · Breaks

View packages

Why Partners Choose IAN

Real value, not vanity metrics

There's No Other Way to Reach This Audience

Nearly 350 independent agency leaders — curated, engaged, and hard to reach through traditional ad platforms, trade pubs, or events. This community doesn't exist anywhere else.

Warm Introductions, Not Cold Clicks 35% acceptance

We facilitate introductions to member agencies who are the right fit. No spray-and-pray ads — direct conversations with people who know and trust this community.

Surround Sound, Not a Single Impression

Your brand shows up across six channels — newsletter, LinkedIn, IAN TV live shows, events, warm introductions, and our website. Agency leaders see you everywhere they pay attention.

Built on Trust, Not Transactions

IAN members chose to be here. They read the newsletter, watch the shows, and come to events because they trust this community. When we work with a partner, you're introduced through that trust.

Where Your Brand Shows Up

Multiple touchpoints, one engaged audience

Newsletter

Mentions to 2,500+ subscribers. Agency leaders who opted in — and open it.

LinkedIn

Feature posts and mentions to ~8,000 followers with strong organic engagement.

IAN TV

Live show mentions, 15–30 second reads, and guest appearances via LinkedIn Live.

Warm Introductions

Personal, curated connections to member agencies. Consent-based, relationship-first.

Events

Indies at Cannes, Leadership Summits, Regional Trivia Battles, and more.

Preferred Partner Page

Featured listing with your brand, category positioning, and direct visibility to members.

Who's Paying Attention

LinkedIn audience data — not estimates, not projections

Every follower is organic. Every metric is from LinkedIn's own analytics. This is who's paying attention.

54%
Director-Level or Higher
The people who sign contracts and set strategy — not interns scrolling past.
87%
Indie-Sized Companies
Page visitors from shops under 500 people. Your buyers, not holdco noise.
6.5%
Engagement Rate
Nearly 2x the B2B average. 539K impressions, 100K+ video views, 700+ posts last year.

Source: LinkedIn Page Analytics, March 2025 – March 2026

Your Brand Shows Up Where It Matters

IAN content ranks in Google and AI search — and so do our partners

#1 for "indie agency"

When someone searches the most common term in the space, IAN is the first result on Google.

Members get search visibility

IAN features and profiles have appeared in Google results alongside member agencies' own sites.

#1 for partner & sponsor searches

Vendors searching for ways to reach indie agencies find IAN's partner page before any competitor.

55+ posts per month

Consistent content output means your brand has ongoing visibility, not a one-time mention.

Do the Math

What does a conversation with an agency decision maker cost?

LinkedIn Ads
$75–$408
Average B2B cost per lead
And that's a click, not a conversation
vs
IAN Warm Introduction
A meeting
With a senior leader at an indie agency
who opted into the conversation

Sources: First Page Sage 2026 CPL Report, HubSpot 2025 CPL Benchmarks, Snovio Cold Email Benchmarks 2026

Ready to Reach Real Indies?

Let's talk about how IAN can connect you with the agencies that matter.

Get Partnership Details

Sponsorship Opportunities

Built exclusively for independent agencies

IRL Events

Starting at $4,500
per event · 17+ cities

Sponsor our live events where indie agencies share their stories, play game shows and more. In-person connection with active indie communities and markets.

  • Live event speaking opportunities
  • Option to co-emcee events
  • Attendee contact lists provided
  • BONUS: Includes Preferred Partner status
View Tour Dates

IAN Top 40 Awards

Starting at $5,000
per package · 2 shows per year

Associate your brand with celebrating the best indie agency work, people and agencies. Two shows throughout the year.

  • 2 shows per year
  • Live countdown events
  • Year-long visibility
  • BONUS: Includes Preferred Partner status
View Packages

Blueprint Sessions

Starting at $6,000
per session

Sponsor exclusive tactical content where 6 agency leaders solve real business challenges. Premium lead generation.

  • Executive summary lead capture
  • Non-member opt-ins required
  • Multi-channel promotion
  • Ongoing content value
See Topics

IAN TV Sponsorship

Starting at $6,000
per quarter

Underwrite our popular shows. Your brand integrated into programming designed to show great indie thinking and successes.

  • 40+ episodes per quarter
  • 500+ avg views per episode on LinkedIn
  • Live reads & branding
  • Content creation opportunities
View Shows

Ready to reach indies exclusively?

Let's discuss which sponsorship options align with your goals and budget.

Get in touch!