Preferred Partner Program Overview

Preferred Partner Program

Reach 273 indie agencies who actually engage with content made for them

What Is the Preferred Partner Program?

It’s a monthly partnership that positions your company as the trusted solution for indie agencies in your category. We integrate your brand into our content ecosystem — newsletters, LinkedIn posts, live shows, and community conversations — where 273 indie agencies actively engage.

Think of it as having a trusted friend introduce you to indies. No banner ads. No cold pitches. Just authentic mentions woven into the content they already read.

How It Works

1

Apply for partnership

We review applications to ensure you’re a good fit for our indie community

2

Meet our criteria

Currently serve indie agencies and align with our community values

3

Choose your partnership level

Core (share category with two others) or Exclusive (own your category)

4

Build authentic relationships

We integrate you naturally into our content ecosystem

Prices increase 50% on October 1, 2025. Lock in founding partner rates now.

Simple, Transparent Pricing

What You Get
Core
Exclusive
Monthly Investment
$1,000
$2,000
Custom partner page
Newsletter features per month
One
Two
LinkedIn posts per month
One
Two
Live show mentions
Quarterly show participation
One
Partners allowed per category
Up to three
One (you own it)

By the Numbers

54% Director+ audience — decision makers in leadership roles
60% open rate on newsletters (vs. 21% industry average)
6.89% LinkedIn engagement (vs. 3% industry average)
273 agencies representing 2,700-6,800 professionals

Your Custom Partner Page

We don’t just list you. We help you speak directly to indie agency pain points through our proprietary onboarding process.

We’ll work with you to define:

  • Your one main pain point you solve
  • Clear value proposition
  • Four key benefits with features
  • Performance metrics that matter
  • Client testimonials from indies

You’ll get:

  • Professional partner page design
  • Messaging that resonates with indies
  • Clear CTAs and contact paths
  • Regular content integration
  • Performance tracking

See what a partner page looks like: View Examples

Category Exclusivity

We limit each category to a maximum of three Preferred Partners, maintaining focus on quality for both partners and members. Or secure exclusive ownership of your category.

Current Open Categories Include:

• Accounts Payable
• AdTech + MarTech
• Advisory
• Agency Positioning
• Agency Search
• AI
• Audio/Podcasting
• Awards Entries
• CRM
• Emerging Technology
• Executive Coaching
• Global Indie Networks
• Legal/Business Affairs
• Liveblogging
• M&A
• Media (including OOH)
• PR
• Programmatic
• Talent
• Website Development

Don’t see your category? Let us know in your application.

Partnership Criteria

We carefully select partners who already serve and understand indie agencies. You must currently work with independent agencies—ideally with at least two current IAN member agencies as clients.

Ready to connect with indies?

Let’s discuss how to make you the go-to partner in your category.

Get in Touch!

Apply Now

Take the first step to becoming an IAN Preferred Partner