The “I’m Doing Just Fine, John” Trucker Hat (light color options)

Description

Sometimes the best response to corporate consolidation is just living well. And by “living well,” we mean running an independent agency that answers to exactly zero holding companies while wearing a hat that says exactly what it needs to say.

“I’m doing just fine, John.”

That’s it. That’s the whole message. Black copperplate lettering on a white front panel with your choice of pink, blue, black, or natural mesh backing – because even your rebellion deserves options. It looks like it came straight off a 1950s corporate letterhead, the kind of typeface Johns use when they’re writing memos about “organizational realignment” and “strategic workforce optimization.” We’re using their own aesthetic against them. It’s typography as irony.

Short, sweet, and directed at every John who thought they’d put a wrench in the works when they restructured, reorganized, or “rightsized” you out of a job. Every executive who assumed you couldn’t possibly survive without the safety net of omnipresent corporate oversight. Every boardroom decision-maker who figured independence was too risky, too hard, too impossible.

Turns out? You’re doing just fine.

Better than fine, actually. You’re thriving. Your agency isn’t public-ly traded, but it IS publicly respected. You don’t need quarterly earnings calls to know you’re winning. You measure success in creative work that doesn’t get watered down by seventeen approval layers and a deck about “synergies.”

This hat is for everyone who proved the Johns wrong. Everyone who discovered that building something independent doesn’t require permission from a holding company CEO. Everyone who realized that “security” often means “surrendering your autonomy to someone named John who’s never actually made an ad.”

Wear it to industry events. Wear it to client meetings. Wear it while you’re NOT on a conference call about “aligning stakeholders across verticals.” Let every John in a fifty-foot radius know: you’re good. You’re great, even. And you got here without them.

Choose your vibe: soft pink for the optimists, bright blue for the bold, classic black for the purists, or natural for the “I’m too independent to care about color theory” crowd. The mesh back breathes better than any corporate mission statement about “putting people first.” The snapback adjusts to fit heads that contain actual creative ideas, not just talking points from the C-suite. The copperplate font is perfectly, ironically corporate – like wearing their own weapon as a trophy. One size fits all humans who chose independence and never looked back.

Pairs beautifully with our “Update: The greatest thing that ever happened to me” tee for the full “I won the breakup” aesthetic.

Front and center: your status update for every John who doubted you, delivered in the exact font they’d use to fire you. Available in four colors because your independence looks good in any shade. Spoiler alert: you’re doing just fine.

.: 100% polyester front and mesh back
.: Thicker and heavier fabric, laminated with high-density, non-toxic foam
.: Structured, 5-panel cap, high-profile
.: 8 rows of stitching on a pre-curved visor
.: Seamless foam front panel with lining
.: Matching fabric undervisor
.: Matching color braid and sweatband
.: Adjustable plastic snap
.: One size fits most
.: Blank product sourced from China or Myanmar

EU representative: HONSON VENTURES LIMITED, gp**@************es.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: OTTO Cap 39-165, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC

Care instructions: Use warm water and dish soap and clean spots off your hat. It’s not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.