IAN chats with Bennett D. Bennett about the state of the industry for Black and diverse workforce
In a recent Ad Age article by Kai D. Wright, he cited new data from the US Bureau of Labor Statistics indicating that the Black workforce in the advertising industry reached a 20-year high of 11.2%. The report also stated that other ethnic groups improved as well since tracking started in 2002.
For 600 & Rising co-counder and Executive Director, Bennett D. Bennett, who co-wrote an open letter with over 600 Black voices in advertising and media that served as a catalyst to these new data findings, it was welcome good news and a sign of what more is possible.
So where do we go from here?
In this special episode, Bennett talks with IAN about:
- US Bureau of Labor Statistic breakdown on ad industry workforce
- Taking small, calculated risks in building better DEI practices
- The importance of knowing ones role in growing diverse talent
- Bennett’s first agency experience, and why it failed
- Keeping momentum going in smart ways
Learn more
- Bennett D. Bennett on LinkedIn
- Kai D. Wright on Ad Age: DE&I in Advertising: Why Real Progress Had Been Made
- Kai D. Wright on Ad Age: Permanent DE&I Progress: How ‘Intelligent Failure’ Can Unlock Industry Growth
- About the Author
- Latest Posts
