Cannes can’t stop the indie beat
Everyone’s headed off to Cannes shortly, so this week’s roundup is a little thinner, but that’s no reason so stop showcasing the latest and greatest from all our favorite indies. (Which is all of you. You’re all our favorites.)
Did we miss something? We’ll show off your work too: If you’re already a member, tell us about your latest work here to be featured next week. Not a member yet? Start here.
Atlantic New York for Heineken
Amazing. Hardcore football fans across LATAM were eager to watch Champions League matches and frustrated to be told by their employers that they had to attend a mandatory workshop at the time of the game. And that’s what it looked like and sounded like, until the dull training content glitched out and the curtains parted, revealing a Heineken-backed fan celebration and watch party. Check out the big reveal.
St. John for Rooms To Go
Indomitable star and multihypenate Julianne Hough is the face of this work for Rooms To Go, showing us all the glory of a decked-out deck or perfected patio.
Cactus for Plano Molding Company
So much room for activities! This slick animation for the Plano Stowaway storage system reveals all the possibilities for anglers.
Highdive for Jeep
Always excellent to see what Highdive will come up with for Jeep next. First, a nostalgic nod to the brand’s history ahead of the launch of its new Cherokee.
Plus, a fun and spontaneous social collaboration with the equally mud-loving Peppa Pig.
Need Pastel for Esther Estrada and Estrada Law Group
Need Pastel crafted a vibrant new brand for Esther Estrada and Estrada Law Group APC, capturing the vision of a Latina attorney breaking ground in an industry long overdue for change.
Karsh Hagan for Travel South Dakota
Motorcycle stunts and flame throwers? Sign us up.
One we love from outside the network…
FRED & FARID NY for Bon Bon Bum
A multilingual campaign about a lollipop brand who partnered with Miami FC—the last-ranked team in the USL Championship. Because they… suck. Punsters after our own heart.
And some miscellaneous magic from indies…
- Congrats to Artemis Ward for achieving B Corp Certification!
- Check out behind-the-scenes photos from Hanson Dodge’s work for Now Foods.
- Tour Curiosity’s new office in this six-minute special — jealous!!
- About the Author
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
