We took last week off for the July 4th holiday, but we’re back to bring you a different kind of fireworks—great indie work! And everything is totally normal and not surreal. Trust me.
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Schafer Condon Carter (SCC) for LiftMaster
Bueller…? Bueller…? Bueller…? No, but Cameron came to class in this brilliant Ferris Bueller’s Day Off tribute.
Mischief for 7-Eleven and Coors Light
This year ahead of Slurpee Day, 7-Eleven is slinging “Tongue-toos” (tongue tattoos), and Mischief is slinging them with the help of a goth family committed to the monochrome bit.
Meanwhile, Patrick Mahomes gets out of his head by chilling in his own head—that is, a Coors Light-branded cold plunge in the shape of his head. You can do the same yourself on July 19th at KC Live.
HAYMAKER for Seattle’s Best Coffee
HAYMAKER is back and slinging a s’mores-flavored brew with Joel McHale, who’s accompanied by a wisecracking, cackling raccoon. Allegedly, it does not cause hallucinations.
VaynerMedia Australia for Mountain Dew
VaynerMedia Australia partnered with Golin to help Mountain Dew launch its first-ever apparel line (wait, really?) in collaboration with outdoor label PYRA, embracing the gorpcore trend with waterproof camo shells, insulated puffers, and antimicrobial gear. Read more about it here.

quench for Hatfield
Quench and Hatfield launched a funny, Gen Z and Millennial-centric campaign focused on ethical pork production practices.

STRIKE for Greenpeace France
STRIKE is helping Greenpeace launch a petition against SLAPPs (Strategic lawsuits against public participation, or lawsuits meant to intimidate or silence critics by burdening them with the cost of legal defense). This effort is in response to a $660 million fine that U.S. courts have said the NGO owes to Energy Transfer, the company that built the Dakota Access oil pipeline.

WorkInProgress for Sling TV
Would you rather have free cash and prizes, or free men in kitten suits? That’s a tough one, tbh.
David&Goliath for Kia and Saint John’s
The 2026 Kia Sportage X-Pro has an adventurous new campaign showing the possibilities of an open-road adventure across the U.S.
They’ve also got some new work for Saint John’s health center’s new meal plan program for new parents.
Words from the Woods for Aprés
Craft seltzer brand Aprés teamed up with Malus to launch a nonalcoholic cannabis-infused cider with some sweet branding from WftW.
BUNTIN for SERVPRO
Love the way we get to see the original spot alongside the BTS!
Iris for Samsung and Outernet London
Iris and its creative partners developed some BIG, immersive experiences (we’re talking 360-degree 8K screens) at two Outernet London locations timed to Samsung’s Unpacked event and Galaxy Z Flip and Galaxy Z Fold launches. Be sure to check them out while they’re live.
Highdive for Jeep
The agency’s latest for Jeep is a patriotism-fueled assortment of Americana badassery.
Fortnight Collective for Noodles & Company
Bulgogi steak + mac and cheese. Oh. My. God.
Something Different for Morgan Stanley
The zen tone of this work is as relaxing as the peace of mind Something Different is touting for Morgan Stanley.
Doe Anderson for Kentucky Proud
This wholesome video for Kentucky farmer’s markets is just oozing with wholesome rustic energy.
Left Hand Agency for A Pup Above
Venables Bell & Partners for Scout Motors Inc.
Scout Motors returned to its off-road racing roots at the 2025 NORRA Mexican 1000 with a restored 1976 Scout Terra after a near-fatal crash the previous year, all documented in a new film by Venables Bell & Partners and Farm League.
Young & Laramore for United Dairy Farmers
Ice cream with stuff in it? Say less. Love the colors on this one!
Xpedition’s Evita
Xpedition produced the revival of Andrew Lloyd Webber’s Evita, starring Rachel Zegler, that’s bringing down the house in London’s West End.
PJX Media for Altra Running
These billboards manage to capture in a still the utter joy and bright, heart-pounding euphoria of running.
Clever Creative for The Tangerine Room
Ugh, this logo system is so delicious. The 70s vibes. The tangerine slice in the cocktail class. The typography. I can’t handle it.
MOCEAN for Apple TV+ and Netflix
I love watching MOCEAN’s latest trailers each week. Enjoy!
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- About the Author
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.