While you’re scrambling to put the last-minute touches on your Cannes plan, take a moment to appreciate this lovely work from our network.
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Mother for KFC and Marks and Spencer
In what was perhaps inevitable for the brand but is no less brilliant for it, Mother has partnered with jewelrymaker Sam Ozanne Design to develop a hand utensil for the biggest name in lickable fingers.
And this new work for Marks and Spencer blends blink-182 with glam vacation vibes.
PB& for Michelob Ultra
PB& has been ultra-active with Michelob lately, including launching an outdoorsy challenge for World Environment Day and sponsoring a cycling team to take on the Seattle to Portland (STP) endurance ride in a single day.
Blurr Bureau for The Gettys Group
Blurr’s gorgeously Grotesk logo and rebrand for The Gettys Group is now shining bold on the org’s website.
Highdive for the NHL
The NHL scored a great partner in Highdive, which delivered this nostalgia and history-fueled work ahead of the Stanley Cup Final.
David&Goliath for Saint John’s Health Center
Journey along via traveling hospital bed in this video that beats at the heart of a new 360 campaign for the healthcare center.
Barrett Hofherr for HotelTonight and Airbnb
HotelTonight and Airbnb dropped a tag-team travel perk that lets you book a hotel, then crash in an Airbnb with a 10% credit. Barrett Hofherr’s national campaign serves it up split-screen style, with influencer cameos and a cheeky nod to hybrid travelers who want both bougie linens and rustic charm.
Standard Practice for WOW
Not to be dramatic, but we would die for Wow the Frenchie.
Giant Spoon for Ritual
“Fake and loving it.” These virtual parents lampoon their own inauthenticity in a contrast to the research that goes into Ritual’s vitamins.
Left off Madison for Technics
Donovan Carter shows off on the green in this spot that describes the locked-in immersion of wearing Technics’ earbuds.
Lewis for AnMed
Another smart and energetic healthcare offering, Lewis is turning heads with a campaign for AnMed’s new Piedmont, S.C., location.
BarkleyOKRP for Slice
You’ve heard radio ads for soda brands, but Slide now has an entire radio station to itself, 106.3 The Fizz FM, featuring AI-generated “pop hits from an alternate ’90s timeline.”
Transport New York for the Natural Diamond Council
Lily James brings elegance and star power to this diamond-encrusted gem.
Stink Studios for Harrod’s and Loewe
OK but why are these Loewe Puzz charms so dang cute? And the sounds!
Vacation for BERO
No alcohol needed to crack open that delirious summer bliss in this spot for the classy NA beer brand.
HUMANAUT for Big Green Egg
We (any by we I mean I) have a weakness for nature show-style narration. Lovely anthropological naturalist humor and fire-grilled immersion here. Tim Nudd and Sabrina Sanchez also covered it over at AdAge.
MOCEAN for Disney and Marvel
Ironheart is breaking the Marvel mold, and MOCEAN worked up a trailer to match.
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
