The timing couldn’t be better, with National Parks and other natural wonders under threat—but also SEC approval for the all-new Green Impact Exchange. Talk about whiplash.
Read on to see how our members are bringing creative solutions to serious challenges, both sustainability-centric and otherwise.
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Lafayette American Feeds the Butterflies
The latest step in Lafayette American’s efforts to create a Butterfly Superhighway has arrived. As we’ve reported before, the agency has been working to stamp out the stigma around milkweed—which isn’t a weed at all and is a staple for monarch butterflies—and help it spread across the nation. Three finalists remain for the plant’s new name: Butterfly Landing, Monarch Milk, and Milky Way. Lafayette dropped packets of seeds sporting each new name with designs inspired by the illustrations of architect Alexander Girard.
Playtronica and Artemis Ward Make Music With Nature
You might love the greenery on your desk, but have you played it like a piano before? Playtronica had the Artemis Ward team turn office plants into musical instruments.
Yes& with Mattress Recycling Council
If you’ve been thinking about replacing your sagging mattress for the last decade or so, here’s an incentive to pull the trigger: At byebyemattress.com—an effort that has recycled more than 15 million mattresses developed by the Mattress Recycling Council in partnership with Yes&, along with some cute animations—you can learn how to recycle the unfortunate and beleaguered one you’re ditching to prevent it from crowding up a landfill.
BackPocket Agency for Bat Conservation International
OK, Bat Appreciation Day was technically last week, but it certainly shares priorities with Earth Day efforts. BackPocket helped the conservation organization put on an Ask Us Anything Bat Flight livestream from Texas’ Bracken Cave Preserve.
SRH Nature Documentary
And just for giggles: SRH becomes the subject of a new nature documentary featuring some of the wildest creatures and most rugged environments on the planet.
Beyond the greenery:
Öpinionated for Panda Express
Love this work: A group of karaoke-singing aunties belt out an original power ballad in this playful, heartwarming nod to the ways food expresses love across generations and cultures (even when it’s hard to say out loud), complete with surreal visuals from Everything Everywhere All At Once cinematographer Larkin Seiple. Watch the video and check out the story by Terry Stanley over at Adweek.
David&Goliath for Courageous Conversations
David&Goliath and Courageous Conversation Global Foundation unveiled a wearable civilian camera they hope never has to exist. HndsUp, a wrist-worn device that activates with the phrase “hands up,” recording police encounters in real time is a visceral call for racial equity, launched during International Black Women’s History Month to spotlight the urgency of protecting Black lives and the deeper work of dismantling systemic injustice.
Check out the boss chopping it up with Glenn E. Singleton and Ben Purcell on the work.
Serviceplan Cologne for Dalli Curd Soap
A degree of German fluency is recommended to get the joke. Still, das ist sehr schön!
Left Off Madison for Panasonic
It’s so wee! And the work about this palm-sized electric razor featuring actor/producer Jesse Metcalfe is both handy (pun intended) and informative.
Giant Spoon for HBO
Giant Spoon infected the Domino Sugar Factory with a massive cordyceps projection for HBO’s The Last of Us Season 2 launch, revealing new footage and leading fans to an overgrown screening party at Skylight.
Mother LA for Sonic
Mother LA continues to make Sonic’s smash burger a smash hit with its absurdly patriotic odes to America’s “Smashional Cheeseburger,” which dare fans to demand a better bite. The brand is serving up a million $1 burgers this week, dubbed Smasher Week.
Odd Notion for Adre
Odd Notion partnered with Adre to launch a spiffy new website that sharpens the company’s voice, expands its real estate services, and brings its vision for socially responsible development to life.
MOCEAN for Amazon MGM Studios and HBO
Couple flicks for entertainment fans: MOCEAN worked with Amazon MGM Studios for video of The Accountant 2 red carpet premiere and with HBO on this trailer for And Just Like That… Season 3, delivering big moments for both fan-favorite returns.
Allen & Gerritsen for View Boston
Allen &Gerritsen delivered some slick local OOH work now showing in Boston’s South Station and Fenway Park, celebrating the best views in town.
The Many for Bang Energy
The Many teamed up with Bang Energy and streaming collective AMP to launch the new flavor Any Means Orange, fueling digital buzz with a high-energy paid media push.
Hydrogen Advertising for The Polyclinic
What’s this? A pretty healthcare ad you actually want to look at? And look—it moves!
- About the Author
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
