First up in our weekly roundup of great indie work, Klick Health has a major win to show off. It did what no health agency has ever done: won Agency of the Year at The One Show. Pharma finally scored the top spot, showing that creativity can rewrite the rules of healthcare marketing. Turns out, good work is good work, and Klick’s is impossible to ignore.
Let’s proceed with more good work…
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Mower for Northwest Bank
Banking, but make it relatable. This work for Northwest Bank speaks Gen Z and Millennial fluently—less stuffy suits, more student debt and presale codes. It’s a smart, lifestyle-first push that wraps financial tools in real-life moments (like dog parenting) to show that yes, your bank can understand your actual life.
Corner Table Creative for Sweetgreen
Getting spicy with the salad brand! This work is hotttt.
Words from the Woods for Aroma Joe’s
And CTC isn’t the only one lighting up fiery bites. Words from the Woods is warming our souls with some serious comfort food and visual appeal.
Terri & Sandy for Mitchum
Terri & Sandy cranked up the heat (in more ways than one) with “Southern Strength,” a steamy, swagger-filled reboot for heritage brand Mitchum. Shot in Louisiana and soaked in grit, the campaign reclaims Mitchum’s southern roots.
THE MAYOR for Consumer Cellular
TV royalty (We see you, Ted) and a golf legend charm the 50+ crowd with messaging that’s funny, grounded in insight, and aimed at a demographic that’s savvier than they’re given credit for.
PREACHER for Topo Chico
To celebrate 130 years of Topo Chico myth and mineral magic, PREACHER teamed up with Coca-Cola to craft a loving and sparkling anthology tribute to the brand’s legendary origins.
Read about it from Tim Nudd over at AdAge.
Elite Media for American Family Insurance
Elite Media’s latest work for American Family Insurance continues the “Life’s Better” campaign with three heartfelt new spots that show what protection really looks like—whether it’s shielding a child’s astronaut dreams or weathering a literal storm. Challenger brand or not, AmFam is making a strong case for emotional storytelling in a category crowded with geckos and chaos.
Revery for Coach and the WNBA
This work brings style and energy to the court, spotlighting a rookie class’s next-level self expression.
PJX Media at the Boston Marathon for Beats By Dre
What better place to tout the athletic Powerbeats headphones than at the Boston Marathon. This work is winning races.
XYZ for Old Navy
Old Navy denims for summer? Check. Classic Disney nostalgia? Check and mate.
Highdive for State Farm
Caitlin Clark always aces shots from the logo—and does everything else better too in this clever work from Highdive.
Hunterblu Media for Take 5 Oil Change
The agency is helping the brand gear up for its partnership on F1® THE MOVIE—and the work promises the speed and precision needed to score a major win.
Serviceplan Bubble for O2 and Telefónica Germany
Serviceplan Bubble and O2 are flipping telecom clichés on their gills with a cheeky new campaign starring a skeptical, self-aware fish.
Left Off Madison for ASR Motorsport
A classy product catalog? Yes please. Sometimes the tried-and-true work shines brightest.
Planit with Blue Water Baltimore
Good work for good! Planit’s annual day of service took the agency to the great outdoors to clean up a local park and learn about pollution prevention.
And a bit of BTS fun from…
Joybyte for Bakeful
Funnelbox for Clark College Automotive
Zambezi for LPL Financial
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
