Welcome back! Congratulations and cheers to all those who had a roaring good time at Cannes, from activations to awards.
All our member work is gold-standard in our eyes, though, so let’s get to our weekly roundup of member excellence, starting with some Pride Month magic.
Already a member? Tell us about your latest work here to be featured next week. Not a member yet? Start here.
Vacation and Okay Human create the Queer Cultural Report
Vacation and Okay Human create the Mind Your Business
Mind Your Business is a fiercely unfiltered and beautifully designed cultural and business report that gathers the voices of queer Americans, from Southern lesbians to small-town trans teens to tell brands what real support looks like in 2025. This work from Vacation and Okay Human calls out performative Pride and names the brands retreating from allyship when it matters most.
Terri & Sandy’s Unbannable Book
Another incredible Pride Month project that makes a real difference (and appeals to me at a personal and professional level), Terri & Sandy created TheUnbannableBook.com, an archive of queer creativity, stored on an online bookshelf. Because governments can ban books, but they can’t ban websites.
Humanaut for Big Green Egg
Big Green Egg lit the match on its first-ever brand campaign for the iconic ceramic grill. In the campaign, Humanaut leans into the primal, connective pull of fire itself, ditching gimmicky gadgetry in favor of sweat, smoke, and the heat that draws people together.
Beers With Friends for Dig Inn
Beers with Friends partnered with DIG to mark the triumphant return of its original 2011 name, Dig Inn. Born from a five-day creative sprint dubbed a “Beer Run,” the “Always Inn” platform blends warmth, wit and millennial-era throwbacks.
Xpedition for Amazon
Xpedition rallied influencers to tout Amazon Storefront’s services and bring their stories to life.
Day One Agency for e.l.f. Beauty
Well if this isn’t the most elegant looking racecar and suit combo you’ve ever seen, I’ll need a few more to admire. Day One designed the suit for Katherine Legge, her car and Power Grip Garage activation to promote e.l.f.’s Power Grip Primer.
PB& with Thrillist at the Seattle Space Needle
The agency took a dazzled first timer sky-high and documented his experience at Seattle’s most recognizable landmark for Thrillist’s Instagram account.
Party Land for JanSport
I’m actually just amazed that no one thought to make backpacks sing before this. And the execution is incredible.
David&Goliath’s latest for Saint John’s
Saint John’s Health Center is fighting Alzheimer’s with… actual fighting! The FitBrain Gym challenges bodies and minds, and D&G is showcasing how it works.
INNOCEAN for Hyundai
This is unhinged in just the right way. The Western-style credits. The French cowboy. The messaging. It’s so good.
Territorial for Centivo
Centivo provides healthcare coverage focused on primary care, helping encourage people to see a PC doctor more frequently for better health outcomes. Territorial created a campaign with a scrappy, approachable tone to match the organization’s not-so-run-of-the-mill services.
Doe-Anderson for Commonwealth of Kentucky Cabinet for Health and Family Services
This campaign encourages tough, quiet guys in Kentucky to get the mental health care they need and show them that doing so doesn’t make them any less strong.
Stink Studios for Canva
This out-of-the-box billboards catch the eye while showcasing just what it’s like to use the design software’s tools.
HAYMAKER for Amazon Fire TV
HAYMAKER is back at it again with ads that bring what’s on screen right to viewers’ living rooms—this time, with a little fantasy enchantment.
Clever Creative for VCA Animal Hospitals
We love to see how an idea comes to life, from mood board to real world!
Agency Noir for Microsoft and NVIDIA
Agency Noir teamed up with Microsoft and NVIDIA to launch Catalyst, a new docuseries that reframes AI storytelling around human urgency. Watch Episode 1 here.
PJX Media for Molekule
This product and PJX’s design is perfectly suited to the shape of this DOOH locale.
- About the Author
- Latest Posts
Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
