Congratulations on your survival and hopefully thriv—thrival?—of another week. It’s another roundup of the best and brightest from our members! Already a member? Tell us about your latest work here to be featured next week. Not a member yet? Start here.
With the ado done, let’s get right to it.
Planit for Sheetz with Liquid Death
Planit’s PR client Sheetz teamed up with Liquid Death for a chainsaw-sliced sandwich stunt, offering customers the chance to have their made-to-order subs cleaved in half by artist Chainsaw Jenna at a secret location, announced via a blood-spattered video. The campaign includes exclusive merch and builds momentum for Liquid Death’s upcoming launch into the energy drink market.
Attention Arc for Texas Pete
Attention Arc’s latest, spiciest work for Texas Pete is the “Yeehaw Straw,” a straw that infuses every sip of any drink with its signature hot sauce flavor. Fans can enter a giveaway on Instagram to win a pack of the limited-edition straws.
Mischief for Chili’s x Tecovas Booth Boots; Chicago Voyagers
They’re cowboy/girl/person boots made from the same material as Chili’s booth seats. Need I say more?
Mischief has also partnered with Chicago Voyagers to launch Future Voyagers, a campaign and art exhibit that reclaims the image of the explorer by spotlighting Chicago youth as the adventurers they already are through commissioned portraits by local artists from underrepresented communities.
PREACHER for New American Funding
“Hell Yeah You’re Buying a Home” serves up a punchy, emotional ode to first-time buyers who’ve hustled their way to that life-changing yes. Directed by Nalle Sjöblad, the campaign presents that big “yes” as gritty, triumphant moment.
Karsh Hagan for Rhode Island Airport Corporation
This great local spot for Rhode Island’s TF Green International Airport presents as a medical ad helping travelers combat the I.B.O.S. (Irritable Boston Syndrome) travelers experience when they hit traffic to Boston Logan International Airport (BOS) by choosing the airport they might not have considered.
Territorial for Sage
When the UK-based software developer set up its first U.S. headquarters in Atlanta, it tapped Territorial to launch a sports-driven employer brand campaign that called candidates off the bench and onto the field.
SCC for the U.S. Highbush Blueberry Council
The U.S. Highbush Blueberry Council is celebrating National Blueberry Month with SCC’s “Blueberries. GO BIG,” a platform aimed at boosting daily bloob snacking.
POKE THE BEAR and Hold Fast & Co for Johnsonville
Johnsonville is celebrating its 250th anniversary a year early and keeping things juicy with its agency partners.
Hyphenated for Amazfit
“Built Different” introduces the brand’s partnership with NFL star Derrick Henry, who sports Amazfit’s T-Rex 3 smartwatch, spotlighting the raw grind behind his dominance and the way the watch holds up through the action.
Yes& for Monumental Monumental Sports & Entertainment
This high-octane brand anthem celebrates the rise of women’s sports in Washington, D.C., as well as the athletes scoring major wins for their teams, for D.C., and for women at large.
Ardmore for Go Succeed NI
Go Succeed helps Northern Ireland entrepreneurs and small businesses like FCS Services Ltd grow with the help of local councils, and Ardmore is helping them all do it by telling stories like this one.
Need Pastel for Riboli Family Wines
This duo is launchingTurnt Up, a bold new line of high-ABV wines built for big energy and cultural punch.
Omelet for Scopely and Monopoly Go!
Earlier this month, Omelet dropped a campaign for Monopoly Go! that parodies 90s sitcoms. “The Dice Life,” starring Jake Johnson and Sunita Mani (with Will Farrell voicing Mr. Monopoly) riffs on game-night meltdowns and family drama.
And from outside the network…
Augustine Agency for the National Mango Board
Another fruity celebration: Timed to National Mango Day on July 22, Mango Mixologist is an interactive, AI-powered recipe generator that invites users to scan their bar to find out how to make mango-centric cocktails and mocktails. The NMB also partnered with Instacart to give away free mangoes.
Untamed Outdoor Agency for PROFISHIENCY
Lovely lifestyle photography made a splash at the fishing gear brand’s ICAST booth.
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
