And then some.
Heaps of great work from our members this week. It might induce a smattering of emotional whiplash (though it’s worth it) as we journey from the silliness of freshly milked Peeps and the Dirt Man troubadour singing about Mentos to a nightmare-inducing PSA for parents.
First up, though, we’ll start with two brands helping clients celebrate a collective 350 years in business. Now that’s some serious cred.
If you’re a member, tell us about your latest work here to be featured next week. Not a member yet? Start here.
Hanson Dodge for American Standard
To celebrate 150 years of flushing, flowing, and faucet-ing, Hanson Dodge is helping American Standard hand out something a bit more life-changing than a commemorative toilet seat: ten $15K down payments toward new homes. The heartfelt campaign—anchored by the “150th Down Payment Contest” and a new “Life. Love. Home.” platform—backs the anniversary celebration with a nationwide push, HGTV partnerships, and a reminder that after a century and a half of bathroom innovation, the brand still knows how to make a splash.
Words from the Woods for Hancock Lumber
Words from the Woods helps Hancock Lumber plant its flag with “It’s in our roots,” a heartfelt first-ever brand campaign that celebrates 200 years of Maine grit, shared leadership, and lumber.
Highdive for Mentos
THEY GOT THE DIRT MAN GUY!
Partners + Napier for Checkers & Rally’s
Partners + Napier and Checkers & Rally’s are back on the bullhorn with “This Eats Different,” a brand platform that slaps flavor, swagger, and actual value back onto the fast food table—with a full meal (yes, even dessert) for four bucks. Directed by the minds behind the legendary Rap Cat, the launch serves up high-energy spots and a bold new look that tells inflation to sit down and hush.
The Program for Vans
The Program just laced up a big one with Vans—first getting tapped to launch their new website in just four months, then getting upgraded to AOR for lifecycle marketing and ecomm. What started as a site build turned into a full operational revamp, with The Program driving seven key workstreams (think: content, copy, QA, the whole shebang) to help Vans rethink not just dotcom, but how their teams create, collaborate, and caffeinate. Check out the case study.
David&Goliath for Child Rescue Coalition
This gut-wrenching PSA, “Watch What You Post. They Are.”, turns tender parenting moments into stark warnings about online predators, urging families to think twice before sharing bath time with the world. Read more via AdForum.
Funnelbox BTS video
Cheers to Funnelbox for this classy BTS look at work for Allred Hotel.
Bakery Agency for Promised Land Dairy (and Peeps)
Bakery Agency and Promised Land Dairy served up a much needed Easter treat with Peeps-flavored milk, which scored some major talk show viz on Colbert and Kimmel. (Oh, and check out that sweet sweatsuit!)
Foul Mouth Creative for Halfday Iced Tea
This is the PSA we all needed—and somehow manages to be better than Season 2 of Severance.
ServicePlan for DVR
Serviceplan Berlin drops the mic—and the kickstand—with a rap-fueled safety campaign for DVR that turns pedelec smarts into streetwise swagger, reminding e-bike riders that full power only matters if you’ve got full control. Some German required.
1stAveMachine for Hilton
Working with TBWA\Chiat Day\NY, 1stAveMachine and Hilton return to the For You page with the latest edition of “Hilton Saved My Stay,” a sharp, social-first series that rescues real travelers from vacation disasters with humor, hospitality, and a well-timed hotel upgrade—because sometimes the horror story is the Airbnb.
Opinionated for CALIA and DICK’S Sporting Goods
What if, instead of rocking to music while working out, the workout became the music itself? Fun metaphor and great visuals for two big names in sport and workout gear.
Left Hand Agency for Kirk’s Soap
Left Hand helps Kirk’s Soap scrub into the spotlight with a charming, values-forward campaign that blends old-school heritage with digital-first hustle, and gives this family-run brand the sudsy stage it deserves.
Funnelbox for A to Z Wineworks
We can’t decide if the cozy, Matisse-inspired visuals or the charming soundtracks are our favorite part of this animated, illustrative work, so we’ll toast to both. Cheers!
PREACHER for Comcast Xfinity
PREACHER’s first campaign for the telecom giant is literally booming! Read and watch via MUSE.
Planit for Preen
The giant gavel the judge uses to get violent is great, but it’s the cackling dandelion that had us giggling the most in this eminently relatable work for the weed prevention brand.
Awestruck for OKANA Resort & Indoor Waterpark
This 15-second thrill ride of an ad dives headfirst into splashy chaos and bottles the giddy soundscape of waterslides, cannonballs and pure joy.
Karsh Hagan’s Take on Le Poisson Steve
If the viral TikTok song about a fish with arms and legs isn’t stuck in your head, it should be. Check out KH’s animated take on the beloved and creation-inducing earworm, put together by designer and illustrator Eleeza Palmer.
No Single Individual’s Spark of Inspiration
This little matchbook serves as both a self-promo for No Single Individual and a metaphor for eliminating burnout. Cute!
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
