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Featured Agency Management Institute
A Rochester Agency Took Its Founder’s Name and Made It a Mindset
Partners + Napier is now Napier. Courtney Cotrupe and Rob Kottkamp on grit, wit, waking sleeping giants and working a little harder.
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Panda Express in Fortnite, a Horror Film in the Oil Change Bay, and Other Notes From the Week After Advertising Week
Indie Spin: The one with a breastmilk savings account, an AR mural that pays the theater, and a search buyer…
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Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
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A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
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Every Brand Is Either a Tim Curry Role or a Dolly Parton Song
Indie Spin: The one with the Whopper's comeback, seashells finding their way home, and a bodega in Queens.
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Grocery Store Receipts, a Rain-Soaked Sword Fight, and the Case for Being a Shark
Indie Spin: The one with an 83% valuation jump, a DP who jumped into Lake Arrowhead, and the ballot that…
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.