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Featured ARGONAUT
AD&Co Has Been Quiet for 10 Years. Time to Bark.
Amy Demas' Culver City studio has spent a decade guiding fashion, beauty and retail brands through reinvention — without the smoke, mirrors or a single pitch-season brag
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The WWE Championship Belt You Can Win From Your Couch
Cricket and ARGONAUT handed WWE superstars 60 seconds and one very long text message, then put the results on a…
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Argonaut Releases First U.S. AI-fueled Work for Financial Platform Xero
Xero is driving global expansion with 600 AI-powered campaign variations.
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
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When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space
Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
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Back-to-Back Iridium, a Coffee Truck That Recruited 500 Doctors, and the Quiet Death of the 80/20 Rule
Indie Spin: The one with the seven-meter chili pepper, Mike Perez's million-citation analysis, and a vinyl record about a faucet…
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Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff
Indie Spin: The one with Air New Zealand's NYC stunt, two Webbys for an AR project, and a $420M gaming…
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Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
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Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill…
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Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
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When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about…
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When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
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The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns
Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines
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Apparently, 81% of Shoppers Just Give Up When They Can’t Get Free Shipping
Are we shocked?
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#34 | Top 40: Design | Tokyo Cool, Canned and Designed to Glow
Anime vibes in beverage form from ARGONAUT
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IndieWork Weekly: Hold Me Closer, Tiny Rancher
Plus, Sasquatch has been spotted
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IndieWork Weekly: Holiday Horrors and Gym Hijacking
Thankful for the fabulous work
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IndieWork Weekly: An Airheads-Scented Foot Odor Antidote
Plus: Indies get real (and a little cheeky) about young athletes’ mental health