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    Tag: Davis+Gilbert LLP

    A clear quartz crystal sphere sits on a white surface, its internal fractures reflecting light—an inspiring piece for craft enthusiasts and creator economies alike.

    Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex

    Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
    kob
    Kyle O'Brien February 6, 2026
    0 Comments
    A football player in a maroon uniform tackles a player in white and red, bringing him down to the field—a dramatic moment that echoes the intensity seen in Super Bowl Sermons.

    Super Bowl Sermons and the Death of Discount Culture

    Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
    kob
    Kyle O'Brien January 30, 2026
    0 Comments
    Close-up of a decorated Christmas tree with blue and silver ornaments, metallic ribbons

    Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book

    Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
    editorialindieagency-news
    Indie Agency News Team December 19, 2025
    0 Comments
    A package of Minties Freshbites dog treats is surrounded by mint leaves, with the text "Minty Fresh Dog Breath is over" in green on the right side.

    From BevNET Tough Love to Minty Fresh Dog Breath

    Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.
    editorialindieagency-news
    Indie Agency News Team December 16, 2025
    0 Comments
    Positive measurable outcomes

    Media Mix Reality Checks and Other Strategic Recalibrations

    Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
    editorialindieagency-news
    Indie Agency News Team November 26, 2025
    0 Comments
    A neatly arranged set of various hand tools

    Store Count Is a Vanity Metric and Other Truths Indies Are Actually Saying Out Loud

    Indie Spin: The one with the %ACV hot take, 83% of travelers using AI to plan trips, and the agency that just rang the Nasdaq bell.
    editorialindieagency-news
    Indie Agency News Team November 20, 2025
    0 Comments
    A colorful comedy mask with teal and purple accents, smiling widely, symbolizes the vibrant spirit of the comedy business, set against a plain white background.

    Shortlists, Survival Strategies and the Comedy Business Case

    Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
    zanger
    Doug Zanger October 28, 2025
    0 Comments
    A white arrow pointing upward is centered on a plain, light gray background, symbolizing growth and progress in key business metrics.

    Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)

    Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
    editorialindieagency-news
    Indie Agency News Team October 11, 2025
    0 Comments
    A purple and blue bean bag chair with a spotted pattern sits on a plain white background.

    Bean Bag Chairs and Eight-Week Campaign Turnarounds

    Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
    editorialindieagency-news
    Indie Agency News Team August 26, 2025
    0 Comments
    A cartoon pizza slice and burger, both with arms and legs, face off in a boxing ring wearing gloves, ready for an epic Indie math showdown.

    When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)

    Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
    zanger
    Doug Zanger August 5, 2025
    0 Comments
    Large 60% text surrounded by icons representing social media, music, a book, a camera, and other digital elements—plus badges—on a blue and purple background.

    Receipts, Badges, and the 60% Reality

    Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
    editorialindieagency-news
    Indie Agency News Team July 29, 2025
    0 Comments
    Abstract illustration featuring bottles, documents, text boxes, and question marks in vibrant colors, evoking Gen Z’s spirit of information, inquiry, and communication—perfectly capturing the excitement of fun purchases or picking out new clothes.

    When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)

    Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
    editorialindieagency-news
    Indie Agency News Team July 25, 2025
    0 Comments
    A digital illustration of two men: an older Colonel with white hair, glasses, and a goatee, and a younger man with curly hair, glasses, a cap, and a chain necklace inspired by Bad Bunny. An owl is beside the older man.

    When Bad Bunny Wears Your Brand and Colonels Stop Smiling

    Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
    editorialindieagency-news
    Indie Agency News Team July 17, 2025
    0 Comments
    Illustrated landscape featuring mountains, rivers, tents, and lakes in shades of blue, green, and yellow—a seamless pattern inspired by gorpcore and outdoor adventures.

    When Citrus Beverages Go Gorpcore (And Other Indie Agency Plot Twists)

    The one with outdoor fashion collabs, Google VPs dropping wisdom, and FEMA crisis comms that actually work
    editorialindieagency-news
    Indie Agency News Team July 11, 2025
    0 Comments
    A park bench sits under a streetlamp at night; city buildings and stars are visible in the background. A bottle labeled Lonely Season Lounge and an empty packet of ranch dressing rest on the ground beside the bench.

    Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence

    Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs
    editorialindieagency-news
    Indie Agency News Team June 25, 2025
    0 Comments
    A plain cube sits on a flat surface with a gradient background transitioning from yellow to pink to orange, reminiscent of the vibrant palette celebrating Google’s Loyalty Program.

    Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program

    Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
    editorialindieagency-news
    Indie Agency News Team June 14, 2025
    0 Comments
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