When Hotels Meet AI and Agencies Rethink Everything
Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled.
Tag: FUSE Create
Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks
FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world's worst shoes—and maybe the best reminder of what matters this …
Bean Bag Chairs and Eight-Week Campaign Turnarounds
Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
These Two Hated Each Other. Now They’re Selling Democracy
FUSE Create resurrects Canada's feuding founders for coffee cup therapy
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
FUSE Create Takes Their Dream Platform to New Heights with Rest-Eze
Sleep-Eze's sequel tackles stress
The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns
Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines
Independent Agencies Show What Happens When Pride Meets Purpose
Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business
Architecture Boat Tours and Other Contemporary Agency Flexes
Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining
The Billboard That’s 98% Empty (On Purpose)
Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance
High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
When Brands Stop Advertising and Other Cautionary Tales
A catch-up Indie Spin featuring data-driven reality checks, conversational AI for healthcare, and why JanSport doesn't need a glow-up
#27 | Top 40: Design | ‘No Shirt, No Shoes’ Reimagined with Purpose
Familiar signs, redefined with urgency by FUSE Create