Indie Thinking: When Creators Become the Strategy
The old influencer playbook is breaking. 90% of Gen Z say social media content drives what they buy, but 68% lose trust when creators promote…
Tag: Indie Work Showcase
Indie Work Showcase: The Work Behind Back-to-Back Best of Show
Fire Kite launched in late 2024 out of Franklin, Tennessee. By early 2025, they were the most-awarded agency at the Nashville AAF Awards. By 2026,…
Indie Work Showcase: A 100-Year-Old Brand’s First Campaign
The American College of Financial Services has been training financial professionals since 1927. For nearly 100 years, they never ran a national advertising campaign. In…
95% Human Error: Ardmore Group Turns Northern Ireland’s Road Death Crisis Into Ads You Can’t Look Away From
Belfast indie launches a government-funded campaign that uses BAFTA-level filmmaking to confront Northern Ireland's rising road death toll
