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    Tag: #indiethinking

    Alignment Over Ideas: Why the Best Campaigns Succeed | Red Door Interactive

    Red Door Interactive analyzed their best-performing campaigns and found one commonality: alignment. Not brilliant ideas—alignment. Campaigns succeeded when teams were aligned, not when they had…

    White text reading CONFESSIONS OF A CMO on a black background with a horizontal multicolored bar near the bottom, capturing insights into the CMO role and the ongoing marketing evolution.

    The CMO Role Didn’t Go Away. It Evolved Into 7 Species. Here’s How it Happened

    Worldwide Partners' anonymous research with Monigle reveals how modern marketing leaders survive—and thrive—under corporate pressure through strat…
    editorialindieagency-news
    Indie Agency News Team December 27, 2025
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    White text on a red background reads Born and Raised in large letters, with Phila and Penna in smaller script between Born and Raised—a nod to Brownstein Group’s rebranding roots.

    From 36 Years to Year 1: How Brownstein Group Became Born and Raised

    Marc Brownstein hit reset after 36 years, turning Brownstein Group into Born and Raised—a creative studio built on instinct, speed, and a belief tha…
    editorialindieagency-news
    Indie Agency News Team December 7, 2025
    0 Comments
    Green background with black text reading SuperHeroes Year 1, Hosted by: Christian Gani Partner @ Outerkind, and SUPERHEROES at the bottom, creating a fun superhero reality vibe. Let's Have Fun!.

    SuperHeroes’ Year 1 Lesson: Get Serious About Having Fun

    The agency built 15 years of success on one question—how do we stay audacious while being responsible?
    editorialindieagency-news
    Indie Agency News Team November 30, 2025
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    Green background with bold text Year 1, followed by Hosted by: Christian Gani, Partner @ Outerkind. Below, cursive text reads fire kite.

    The Solo Founder Who Waited Until He Was Ready to Fly

    Alex Goulart's Fire Kite launched without co-founders, investors, or a team—just 20 years of preparation and one client
    editorialindieagency-news
    Indie Agency News Team November 30, 2025
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    Green graphic with large black text reading Year 1, plus smaller text: Hosted by: Christian Gani, Partner @ Outerkind. Logo and name FerebeeLane at the bottom.

    The Year 1 Commitment That Shaped 22 Years of FerebeeLane

    Josh Lane and Matt Ferebee promised never to miss payroll—that discipline became their foundation
    editorialindieagency-news
    Indie Agency News Team November 30, 2025
    0 Comments
    Green background with "Year 1" in bold black text, marking the first year of this event hosted by Christian Gani, Partner at Outerkind. "Party Land" is written below in stylized letters for a fun, festive touch.

    What Party Land’s First Year Taught Them About Being Specific

    Only doing comedy seemed reckless—8 years later, Matt Heath and Haley Hunter proved specificity wins
    editorialindieagency-news
    Indie Agency News Team November 30, 2025
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    A video call featuring four professionals—Kyle OBrien, Miriam Moertl, Trevor, and Laura Stayt—each in separate locations with names and roles displayed, as they skillfully read the room to win business.

    Why ‘Smart’ Wins Arguments and Reading the Room Wins Business

    Three indie agency leaders shared what they learned about why clients choose partners—and what it costs to miss it
    zanger
    Doug Zanger November 23, 2025
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    A bearded man wearing glasses, a cap, and a red shirt with blue suspenders smiles during a video call, possibly discussing client logos. The name David Schiff appears in the bottom left corner.

    They Wrapped Client Logos on a Demolition Derby Car and Destroyed Them on Purpose

    Standard Practice bought a '92 Cutlass, named it Traffic Driver, and took "creating impact" to a new level
    editorialindieagency-news
    Indie Agency News Team November 23, 2025
    0 Comments
    A Prodigal Account Director with wavy blonde hair, wearing a navy blue top and a watch, sits at a desk and smiles in front of a chalkboard.

    The Prodigal Account Director Returns to Young & Laramore

    Adrienne Strange returns as first SVP, Chief Client Officer after a decade building national brands at GSD&M
    editorialindieagency-news
    Indie Agency News Team November 20, 2025
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    A person with short, wavy hair and round glasses—resembling a Grand Prix Winner—smiles at the camera against a plain light-colored background.

    The Creative Who Built a Grand Prix Winner Just Became INNOCEAN’s Global CEO

    Jung A Kim took the helm after 19 years shaping its identity
    editorialindieagency-news
    Indie Agency News Team November 7, 2025
    0 Comments
    Three men are on a video call, each in separate rooms, with name and title labels: Kyle O’Brien, Miller, and Chris Noble. They discuss product value as budgets tighten during key cultural moments.

    Why Product Value Beats Cultural Moments When Budgets Tighten

    Michael Miller and Chris Noble have seen panic before. As co-founders of Consiglieri, they’ve spent careers on both sides of the table—leading T-Mobile’s internal creative…

    editorialindieagency-news
    Indie Agency News Team November 4, 2025
    0 Comments
    Three stylized logos on a black background: ikpn in orange, BRIDGE with an abstract graphic above, and QUIMBY in colorful letters.

    2 Agencies Join IKPN, Bringing Media Smarts and Social Expertise to the Network

    Media planning meets social firepower in latest expansion
    zanger
    Doug Zanger October 14, 2025
    0 Comments
    A man with a beard and yellow Carhartt Detroit hat speaks into a microphone, sharing data-driven conversations in a room with a neon D/CAL sign and skateboard decks on the wall.

    How 6 Conversations Beat $60 Billion in Data

    Adam Wilson shows why talking to actual humans creates better briefs than algorithmic averages
    editorialindieagency-news
    Indie Agency News Team October 7, 2025
    0 Comments
    A presentation slide reads: Scale Your Services, Not Your Staff—The Partnership Approach to marketing team efficiency with Pathlabs, Curation, and Indie Intelligence logos on a light gray background.

    How to Compete on Creative and Media Without Hiring 50 People

    Why indie agencies win when they focus on ideas and partner on execution
    editorialindieagency-news
    Indie Agency News Team October 6, 2025
    0 Comments
    TogetherWith Acquires Raygun

    TogetherWith Acquires Raygun Agency

    Raygun brings experiential and cultural storytelling to TogetherWith
    kob
    Kyle O'Brien October 6, 2025
    0 Comments
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