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    Tag: #indiework

    A hardcover book titled The Ad Dictionary, perfect for decoding Ad jargon or inspiring new talent, lies next to a square bottle of red ink on a light surface.

    Ad Jargon Intimidates New Talent. This Dictionary Makes it Less Scary 0 (0)

    Katie Reid created something for every student too embarrassed to ask about industry terminology
    editorialindieagency-news
    Indie Agency News Team October 20, 2025
    0 Comments
    Two men sit in a car—one sporting a purple jacket, the other wearing a white headband. The PrizePicks logo appears in the corner, hinting at their excitement for AI-powered fantasy sports picks.

    PrizePicks Puts AI on Your Team. Literally 0 (0)

    Preacher paired Allen Iverson and Candace Parker with comedy for the perfect group chat dynamic
    editorialindieagency-news
    Indie Agency News Team October 17, 2025
    0 Comments
    - Zambezi Made Pilates Feel Like Pilates Again - HERO 0702.250819 ClubPilates Shot 03 3623 1.r2

    Zambezi Made Pilates Feel Like Pilates Again 0 (0)

    Club Pilates campaign strips away the aesthetic noise
    editorialindieagency-news
    Indie Agency News Team October 17, 2025
    0 Comments
    A woman in a light blue suit interviews a man in casual clothes on a city waterfront promenade, with modern buildings and Amazon Deals banners in the background.

    Lilly Singh’s Got Amazon Deals and She’s Not Subtle About It 0 (0)

    Why this Prime Big Deal Days campaign from Xpedition feels less like advertising and more like conversation
    editorialindieagency-news
    Indie Agency News Team October 14, 2025
    0 Comments
    Logo image featuring the Epica Awards emblem above the text Epica Awards and Indie Agency News on a black background, highlighting how journalists judge the work in media criticism.

    What Happens When Journalists Judge the Work. And Why It Matters 0 (0)

    Epica's journalist-only jury changes how indies think about creative recognition
    editorialindieagency-news
    Indie Agency News Team October 8, 2025
    0 Comments
    A gold trophy with two handles is centered on a gradient purple and blue background, celebrating indie filmmakers and their innovative award strategies.

    How Indies Can Win at Awards (Without the Yacht Budget) 0 (0)

    How to build better processes and make more informed awards decisions
    zanger
    Doug Zanger October 7, 2025
    0 Comments
    A video call screen shows two participants, with a large image of a man with long hair and the text WAS DEADPOOL over his face, subtly highlighting the theme of humanity vs technology. The INDIE AGENCY NEWS logo is in the top right corner.

    Why Humanity Beats Technology Every Time 0 (0)

    Cannes Lions' biggest insight—craft, humor and storytelling remain undefeated
    editorialindieagency-news
    Indie Agency News Team October 7, 2025
    0 Comments
    Claude, for PrettyLitter

    PrettyLitter Launches Warm, Fuzzy & Humorous Campaign by Raindrop 0 (0)

    The spots star an iconic feline actor and focuses on cat health
    editorialindieagency-news
    Indie Agency News Team October 1, 2025
    0 Comments
    A small Eau de PSL perfume bottle with its box, a lit candle, and a package of whole bean coffee are arranged on a wooden surface, creating the perfect fall vibe—an ideal scene for any Romanian agency’s autumn campaign.

    This Romanian Agency Made a Perfume That Smells Like Fall 0 (0)

    Tuio's PSL fragrance stunt drove 300% growth in Starbucks sign-ups and went viral on TikTok
    editorialindieagency-news
    Indie Agency News Team September 30, 2025
    0 Comments
    Magazine cover titled 30 Under 30: 30 Victims of Gun Violence Under the Age of 30 features black and white portraits of young people; background shows clippings and articles.

    This ‘30 Under 30’ Shouldn’t Exist 5 (1)

    Change the Ref and Founders created profiles of kids killed by gun violence
    editorialindieagency-news
    Indie Agency News Team September 29, 2025
    0 Comments
    A collage of Puerto Rican street scenes featuring art, the Puerto Rican flag on a wall, decorative plates, and a mural—plus a nod to Bad Bunny—with the text Culture Leads, Connection Follows.

    How Bad Bunny Generated $713 Million with Zero Flashy Promos 0 (0)

    Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.
    editorialindieagency-news
    Indie Agency News Team September 26, 2025
    0 Comments
    Three adults with lanyards stand outdoors in front of a school building, two engaged in conversation about Sideline Service and ways to ease Phone Switching Anxiety.

    Phone Switching Anxiety Meets Sideline Service 0 (0)

    WorkInProgress shows Boost Mobile making carrier transitions seamless
    zanger
    Doug Zanger September 25, 2025
    0 Comments
    McAlvany says protect your wealth before alien abductions.

    McAlvany and Fire Kite Turn Gold IRAs Into ‘Wealth Insurance’ 5 (2)

    Rather than insuring alien abductions, try insuring your savings first
    editorialindieagency-news
    Indie Agency News Team September 23, 2025
    0 Comments
    Aerial view of a large Royal Caribbean cruise ship at sea with pools and attractions on deck, overlaid with bold white text reading ITS BIG TIME—a campaign crafted in collaboration with Partners + Napier.

    Partners + Napier Debuts Vivid First Campaign for Royal Caribbean 0 (0)

    It's time for big time
    kob
    Kyle O'Brien September 15, 2025
    0 Comments
    A woman lies on the ground, embodying the bold style found in Heavy Metal Magazine.

    When Heavy Metal Magazine Decided Merch Wasn’t Enough 0 (0)

    How based. turned 47 years of sci-fi legacy into wearable rebellion
    editorialindieagency-news
    Indie Agency News Team September 15, 2025
    0 Comments
    White text on a black background reads WHATS THE WORD, with small floral decorations integrated into some letters—reminiscent of the creative flair seen in agency awards judged by top industry experts.

    The Brutal Truth About Agency of the Year Awards From the People Who Judge Them 5 (1)

    Industry veterans reveal what really happens behind closed doors
    editorialindieagency-news
    Indie Agency News Team September 10, 2025
    0 Comments
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