A 100-Year-Old Brand’s First Campaign Runs on Sourdough and Gut Instinct
Birmingham indie Big Communications built a humor-driven national campaign for a 100-year-old financial institution.
Tag: #indiework
Why Your AI Strategy Might be a Subscription, and Not a Strategy
Laughlin Constable and Universal Agents Built an AI Operating System That Turns Agency Talent Into Proprietary IP
Rula and Mischief Roll Out Mental Healthcare Campaign
The spots center on getting therapy rather than talking yourself out of it
Gold Paint, Fake UFOs and Back-to-Back Best of Show
Fire Kite launched in late 2024 — by 2026, they'd won Nashville's top creative honor twice in a row
Indie Thinking: When Creators Become the Strategy
The old influencer playbook is breaking. 90% of Gen Z say social media content drives what they buy, but 68% lose trust when creators promote…
Indie Work Showcase: The Work Behind Back-to-Back Best of Show
Fire Kite launched in late 2024 out of Franklin, Tennessee. By early 2025, they were the most-awarded agency at the Nashville AAF Awards. By 2026,…
Indie Work Showcase: A 100-Year-Old Brand’s First Campaign
The American College of Financial Services has been training financial professionals since 1927. For nearly 100 years, they never ran a national advertising campaign. In…
95% Human Error: Ardmore Group Turns Northern Ireland’s Road Death Crisis Into Ads You Can’t Look Away From
Belfast indie launches a government-funded campaign that uses BAFTA-level filmmaking to confront Northern Ireland's rising road death toll
Portland’s Oldest Animal Shelter Just Got Its Best Look Yet
PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years, the outside finally matches t…
Good Day Advertising: Your 1st Paying Project
Everyone in this industry has a story about the moment it became real. Not the internship. Not the first day at an agency. The moment…
Sometimes the Loudest Work Isn’t the Loudest — A Super Bowl Debrief
Abalone Partners and Quality Meats on restraint, Gen Z blind spots and why the quietest ad in the room may have been the smartest
Humanaut Helps Hero Cosmetics Launch Chocolate Pimples for Valentine’s Day
The social campaign features an all-too-realistic batch of chocolates that look like they need to be squeezed.
You Can’t Photograph a Vibe — So Familiar Creatures and Hype Williams Made a Music Video
The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
BarkleyOKRP Built a Fake Radio Station With 40 AI Songs. Here’s Why It Worked.
Their CCO explains the difference between using AI to cut corners and using it to do impossible work
Renting Music Is Costing Your Brand. Here’s What Owning It Looks Like
Two sonic branding veterans break down why agencies need to stop borrowing other people's equity
Red Door Studied Its Best Work. Ideas Lost
The San Diego agency found that aligned teams beat brilliant concepts—and built a framework to prove it