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    Tag: #indiework

    A man in a denim jacket and cap holds a green-lit device while crouching with a fishing net at night. Text over the image reads Night Fishing, capturing the adventurous spirit often celebrated by Indie Agencies and the Epica Awards.

    INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year

    IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway's Morgenstern shares Fi…
    editorialindieagency-news
    Indie Agency News Team December 23, 2025
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    A worn, beige canvas sneaker with frayed edges takes center stage in a quirky holiday display, humorously labeled "Too Broke for Chucks," set against a festive green background.

    Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks

    FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world's worst shoes—and maybe the best reminder of what matters this …
    editorialindieagency-news
    Indie Agency News Team December 23, 2025
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    A woman stands in a retro-themed room next to a display box labeled “Impossible Foods Gift Kit,” containing plant-based corn dogs and chicken tenders—perfect for unique shopping or as a fun, memorable gift kit.

    1 in 5 Haven’t Started Shopping Yet. The Impossible Foods Gift Kit Saves the Day

    Young Hero's retro infomercial campaign tackles the hardest people on your list
    editorialindieagency-news
    Indie Agency News Team December 22, 2025
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    A wooden bench with a blue gift box sits in a garden; overlaid text reads MANY HANDS and A story about the power of community and changed lives—perfect for a heartfelt holiday video.

    The Holiday Video That Changed 1,600 Lives

    How Klick Health funded surgeries for people in rural Kenya who'd been waiting years for care
    editorialindieagency-news
    Indie Agency News Team December 18, 2025
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    Adweek Agency of the Year

    Congratulations to Our Member Adweek Agency of the Year Winners

    Mischief, Special US and Rethink take home honors
    editorialindieagency-news
    Indie Agency News Team December 11, 2025
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    A group of people sit around a table in an airplane hangar, using suitcases as chairs, with small aircraft visible in the background.

    How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected

    A hangar feast, and zero AI—just Gus doing what Gus does best: being human
    editorialindieagency-news
    Indie Agency News Team December 7, 2025
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    A two-tiered pink and purple birthday cake sits on a table for Publix

    Publix celebrates Christmas Day birthdays in “Merry Birthday” holiday campaign with new AOR FIG

    The touching spot sees a different take on celebrating the holidays.
    editorialindieagency-news
    Indie Agency News Team December 4, 2025
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    An older woman stands in a doorway at night, smiling and holding up two Panda Express takeout bags, embodying the warmth and joy of Panda's Aunties in every meal.

    Campaigns Can Get Stale After Round 3. Panda’s Aunties Ain’t That

    Öpinionated keeps finding new ways to say food is love without repeating the format
    editorialindieagency-news
    Indie Agency News Team November 28, 2025
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    A person with blond hair and dark roots, wearing wireless earbuds and a dark top, appears on a video call. The name Katie is shown in the bottom left corner, suggesting she might be a Creative Director familiar with ad jargon.

    Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it

    Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry's confusing language accessible to everyone
    editorialindieagency-news
    Indie Agency News Team November 23, 2025
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    A video call with three people in separate locations—Kyle OBrien, Mike, and Kate Adams—discussing ad campaign ideas. Indie Agency News branding appears in the top right corner.

    They Waited 15 Years to Make an Ad. Here’s Why That Worked

    How Another Thing listened to what Mike's Hot Honey fans were already doing instead of manufacturing a brand story from scratch
    editorialindieagency-news
    Indie Agency News Team November 23, 2025
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    Split image: Left side has orange background with white text Orville Peck Hotel Tales. Right side shows a masked figure in a cowboy hat, reaching toward the camera—a striking creative work by TUX Creative House for W Hotels.

    TUX Creative House Can’t Stop Making Great W Hotels Work

    Chloë Sevigny, Miranda Makaroff, Orville Peck—three episodes of brilliant storytelling
    editorialindieagency-news
    Indie Agency News Team November 7, 2025
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    A woman reads a letter next to a person in a squirrel costume wearing a suit; Dear Acorns, is written in white script on the image, hinting at investing tips even day traders might appreciate.

    92% of Day Traders Lose. Acorns Bets on the Other 8%

    New campaign led by Obsessed Media ditches moonshots for patient money and real customer stories
    editorialindieagency-news
    Indie Agency News Team October 28, 2025
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    A hardcover book titled The Ad Dictionary, perfect for decoding Ad jargon or inspiring new talent, lies next to a square bottle of red ink on a light surface.

    Ad Jargon Intimidates New Talent. This Dictionary Makes it Less Scary

    Katie Reid created something for every student too embarrassed to ask about industry terminology
    editorialindieagency-news
    Indie Agency News Team October 20, 2025
    0 Comments
    Two men sit in a car—one sporting a purple jacket, the other wearing a white headband. The PrizePicks logo appears in the corner, hinting at their excitement for AI-powered fantasy sports picks.

    PrizePicks Puts AI on Your Team. Literally

    Preacher paired Allen Iverson and Candace Parker with comedy for the perfect group chat dynamic
    editorialindieagency-news
    Indie Agency News Team October 17, 2025
    0 Comments
    - Zambezi Made Pilates Feel Like Pilates Again - HERO 0702.250819 ClubPilates Shot 03 3623 1.r2

    Zambezi Made Pilates Feel Like Pilates Again

    Club Pilates campaign strips away the aesthetic noise
    editorialindieagency-news
    Indie Agency News Team October 17, 2025
    0 Comments
    A woman in a light blue suit interviews a man in casual clothes on a city waterfront promenade, with modern buildings and Amazon Deals banners in the background.

    Lilly Singh’s Got Amazon Deals and She’s Not Subtle About It

    Why this Prime Big Deal Days campaign from Xpedition feels less like advertising and more like conversation
    editorialindieagency-news
    Indie Agency News Team October 14, 2025
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