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    Tag: #indiework

    Logo image featuring the Epica Awards emblem above the text Epica Awards and Indie Agency News on a black background, highlighting how journalists judge the work in media criticism.

    What Happens When Journalists Judge the Work. And Why It Matters

    Epica's journalist-only jury changes how indies think about creative recognition
    editorialindieagency-news
    Indie Agency News Team October 8, 2025
    0 Comments
    A gold trophy with two handles is centered on a gradient purple and blue background, celebrating indie filmmakers and their innovative award strategies.

    How Indies Can Win at Awards (Without the Yacht Budget)

    How to build better processes and make more informed awards decisions
    zanger
    Doug Zanger October 7, 2025
    0 Comments
    A video call screen shows two participants, with a large image of a man with long hair and the text WAS DEADPOOL over his face, subtly highlighting the theme of humanity vs technology. The INDIE AGENCY NEWS logo is in the top right corner.

    Why Humanity Beats Technology Every Time

    Cannes Lions' biggest insight—craft, humor and storytelling remain undefeated
    editorialindieagency-news
    Indie Agency News Team October 7, 2025
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    Claude, for PrettyLitter

    PrettyLitter Launches Warm, Fuzzy & Humorous Campaign by Raindrop

    The spots star an iconic feline actor and focuses on cat health
    editorialindieagency-news
    Indie Agency News Team October 1, 2025
    0 Comments
    A small Eau de PSL perfume bottle with its box, a lit candle, and a package of whole bean coffee are arranged on a wooden surface, creating the perfect fall vibe—an ideal scene for any Romanian agency’s autumn campaign.

    This Romanian Agency Made a Perfume That Smells Like Fall

    Tuio's PSL fragrance stunt drove 300% growth in Starbucks sign-ups and went viral on TikTok
    editorialindieagency-news
    Indie Agency News Team September 30, 2025
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    Magazine cover titled 30 Under 30: 30 Victims of Gun Violence Under the Age of 30 features black and white portraits of young people; background shows clippings and articles.

    This ‘30 Under 30’ Shouldn’t Exist

    Change the Ref and Founders created profiles of kids killed by gun violence
    editorialindieagency-news
    Indie Agency News Team September 29, 2025
    0 Comments
    A collage of Puerto Rican street scenes featuring art, the Puerto Rican flag on a wall, decorative plates, and a mural—plus a nod to Bad Bunny—with the text Culture Leads, Connection Follows.

    How Bad Bunny Generated $713 Million with Zero Flashy Promos

    Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.
    editorialindieagency-news
    Indie Agency News Team September 26, 2025
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    Three adults with lanyards stand outdoors in front of a school building, two engaged in conversation about Sideline Service and ways to ease Phone Switching Anxiety.

    Phone Switching Anxiety Meets Sideline Service

    WorkInProgress shows Boost Mobile making carrier transitions seamless
    zanger
    Doug Zanger September 25, 2025
    0 Comments
    McAlvany says protect your wealth before alien abductions.

    McAlvany and Fire Kite Turn Gold IRAs Into ‘Wealth Insurance’

    Rather than insuring alien abductions, try insuring your savings first
    editorialindieagency-news
    Indie Agency News Team September 23, 2025
    0 Comments
    Aerial view of a large Royal Caribbean cruise ship at sea with pools and attractions on deck, overlaid with bold white text reading ITS BIG TIME—a campaign crafted in collaboration with Partners + Napier.

    Partners + Napier Debuts Vivid First Campaign for Royal Caribbean

    It's time for big time
    kob
    Kyle O'Brien September 15, 2025
    0 Comments
    A woman lies on the ground, embodying the bold style found in Heavy Metal Magazine.

    When Heavy Metal Magazine Decided Merch Wasn’t Enough

    How based. turned 47 years of sci-fi legacy into wearable rebellion
    editorialindieagency-news
    Indie Agency News Team September 15, 2025
    0 Comments
    White text on a black background reads WHATS THE WORD, with small floral decorations integrated into some letters—reminiscent of the creative flair seen in agency awards judged by top industry experts.

    The Brutal Truth About Agency of the Year Awards From the People Who Judge Them

    Industry veterans reveal what really happens behind closed doors
    editorialindieagency-news
    Indie Agency News Team September 10, 2025
    0 Comments
    People wait and take photos in front of a blue Lipton VIPee restroom trailer at an outdoor event—an essential tailgate fix with separate men’s and women’s entrances.

    V.I.PEE: The Tailgating Fix No One Saw Coming

    Founders Agency solves football's grossest problem with luxury bathrooms for Lipton Hard Iced Tea
    editorialindieagency-news
    Indie Agency News Team September 9, 2025
    0 Comments
    An older couple stands in a storage unit filled with framed paintings of a bearded man posing in various humorous, semi-nude settings.

    Life Leaves You Weird Stuff. Barrett Hofherr Shows You Where to Put It

    New Extra Space Storage campaign finds the comedy in storage desperation
    editorialindieagency-news
    Indie Agency News Team September 2, 2025
    0 Comments
    Five people sit around a fire pit at night; one plays a guitar while another holds a child. Lights and a log cabin are visible in the background.

    Fortnight Collective Gets Steamboat Right, Again

    Year four proves some campaigns just keep getting better
    editorialindieagency-news
    Indie Agency News Team September 2, 2025
    0 Comments
    A woman with long red hair holds a yellow shopping basket containing a doll, standing against a plain blue background, reminiscent of the vibrant visuals seen in NEAR and Blokhaus AI campaigns.

    How Blokhaus Helped NEAR Fork the AI Future

    The campaign borrowed open-source language to challenge Big Tech's AI stranglehold
    editorialindieagency-news
    Indie Agency News Team September 2, 2025
    0 Comments
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    Building the Global Home for Independent Agencies

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    Indie Agency News contributes 1% of your purchase to remove COâ‚‚ from the atmosphere.
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