Renting Music Is Costing Your Brand. Here’s What Owning It Looks Like
Two sonic branding veterans break down why agencies need to stop borrowing other people's equity
Tag: Made Music Studio
Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.