37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
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Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working
Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
How Bad Bunny Generated $713 Million with Zero Flashy Promos
Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.
Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice