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    Tag: Model B

    A woman with mechanical gears and tubes integrated into her neck and head, evoking a human-robot hybrid embodying AI and human creativity, with a serious facial expression.

    Indies Double Down on Being Human While AI Rewrites the Rules

    Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
    editorialindieagency-news
    Indie Agency News Team January 8, 2026
    0 Comments
    A person wearing a large bulldog mascot head

    Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working

    Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
    editorialindieagency-news
    Indie Agency News Team December 12, 2025
    0 Comments
    A colorful comedy mask with teal and purple accents, smiling widely, symbolizes the vibrant spirit of the comedy business, set against a plain white background.

    Shortlists, Survival Strategies and the Comedy Business Case

    Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
    zanger
    Doug Zanger October 28, 2025
    0 Comments
    A white arrow pointing upward is centered on a plain, light gray background, symbolizing growth and progress in key business metrics.

    Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)

    Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
    editorialindieagency-news
    Indie Agency News Team October 11, 2025
    0 Comments
    A red Fry Box filled with French fries is standing upright on a white background.

    When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum

    Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental
    zanger
    Doug Zanger September 10, 2025
    0 Comments
    Large 60% text surrounded by icons representing social media, music, a book, a camera, and other digital elements—plus badges—on a blue and purple background.

    Receipts, Badges, and the 60% Reality

    Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
    editorialindieagency-news
    Indie Agency News Team July 29, 2025
    0 Comments
    Abstract illustration featuring bottles, documents, text boxes, and question marks in vibrant colors, evoking Gen Z’s spirit of information, inquiry, and communication—perfectly capturing the excitement of fun purchases or picking out new clothes.

    When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)

    Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
    editorialindieagency-news
    Indie Agency News Team July 25, 2025
    0 Comments
    Abstract geometric artwork featuring curved and straight shapes in red, blue, black, and white—where chaos creates art through patterns of dots, stripes, and gradients layered dynamically across the canvas.

    When Chaos Creates Art (And 9 Identical Ads That Aren’t)

    Indie Spin: The one with Brad Pitt's chest, lottery psychology, and why your AI needs therapy
    editorialindieagency-news
    Indie Agency News Team July 14, 2025
    0 Comments
    Illustrated landscape featuring mountains, rivers, tents, and lakes in shades of blue, green, and yellow—a seamless pattern inspired by gorpcore and outdoor adventures.

    When Citrus Beverages Go Gorpcore (And Other Indie Agency Plot Twists)

    The one with outdoor fashion collabs, Google VPs dropping wisdom, and FEMA crisis comms that actually work
    editorialindieagency-news
    Indie Agency News Team July 11, 2025
    0 Comments
    A cartoon taco and a slice of meat wearing sunglasses, smiling, and fist bumping on a beach at sunset—cosmic alignments making their destiny shine bright.

    When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)

    Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion
    editorialindieagency-news
    Indie Agency News Team June 3, 2025
    0 Comments
    An anthropomorphic kangaroo in a suit holds a yellow sign with the word ARVO—showcasing Aussie Slang in style.

    Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns

    This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga
    editorialindieagency-news
    Indie Agency News Team May 28, 2025
    0 Comments
    A child wearing a yellow and red striped shirt stands with arms outstretched, smiling in front of a spinning amusement park ride—capturing the playful spirit that indie agencies bring to creative marketing.

    This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas

    Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more
    editorialindieagency-news
    Indie Agency News Team May 17, 2025
    0 Comments
    Cherry blossoms line the Tidal Basin in Washington, D.C., with the Washington Monument in the background at sunset. Text reads: Meet an Indie Agency and discover MODEL B—INDIE AGENCY NEWS.

    Meet an Indie Agency: Model B

    Big things in the DMV
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

    Jump Ball: OpenAI 4o is Nothing to Fear…Maybe

    Mixed results and opportunities
    kob
    Kyle O'Brien April 9, 2025
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    Building the Global Home for Independent Agencies

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