Narratory Capital

Four panelists sit on stage beneath a large screen displaying their names and titles at the “Future Gazers” event during Cannes Lions. A woman stands at a podium, highlighting how brands must move beyond empty purpose—a theme echoed by Tom Morton.

Empty Purpose Is Dead: Tom Morton on What Brands Must Do Now

From the Terrace Stage at Cannes Lions, Narratory Capital’s founder lays out the blueprint

Doug Zanger June 16, 2025

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