Senior Talent That Stays for the Work
Indie Spin: The one with 11% revenue spikes, trillion-dollar platforms, and agencies throwing out the playbook
Tag: Pereira O’Dell
When Payment Apps Grow Up: Zelle’s $1 Trillion Evolution Story
How Pereira O'Dell helped America's payment network find its voice
When Fake Cookbooks and Real Rankings Collide
Indie Spin: The one with Inc. 5000 #1s, elaborate product failures, and creator audience supremacy
Consumer Skepticism and $40M Product Placements: When the Data Gets Uncomfortable
Indie Spin: The one with AI anxiety, product placement windfalls, and the quiet power of authentic connection
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
When Bad Bunny Wears Your Brand and Colonels Stop Smiling
Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence
Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs
Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
Independent Agencies Storm the Croisette: From Losers’ Dinners to Creator Darwinism
Indie Spin: The one with Cannes countdowns, Brazilian brilliance, and why 97% deserve a party too
High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
When Saved Folders Become Content Gold Mines
Also featuring sauce bidding wars, agency underwear, and Vegas creative adventures
IndieWork Weekly: Come for the Monarch Milkshake, stay for the Rumpumpum Punch
Another week of lovely stuff
IndieWork Weekly: Abortion Rights on Trial
Plus, an entertainingly cantankerous jaunt with Brian Cox
