Super Bowl Sermons and the Death of Discount Culture
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers.
Tag: Raindrop
Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data poi…
37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever
Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when cultural moments demand it. Joybyte…
Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
PrettyLitter Launches Warm, Fuzzy & Humorous Campaign by Raindrop
The spots star an iconic feline actor and focuses on cat health
Why This Creative Agency Turns Down 99% of Clients (And Still Scales Billion-Dollar Brands
Jacques Spitzer from Raindrop breaks down the selective strategy behind Dr. Squatch's $1.5B exit on the Operators Podcast
Squirt, Are You Listening? Raindrop Has Ideas
Meet the challenger brand specialists who dream in insurgent campaigns
Raindrop Proves You Can Have Fun With Anything—Even Bug Spray
4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a $100+ million phenomenon
Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns
This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga