Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative
Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
Tag: Response Media
Shake Shack Selections, 6 Million Views and Other Strategic Wins
Indie Spin: The one with burger partnerships, viral breakthroughs, and industry recognition
Consumer Skepticism and $40M Product Placements: When the Data Gets Uncomfortable
Indie Spin: The one with AI anxiety, product placement windfalls, and the quiet power of authentic connection
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)
Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
When Bad Bunny Wears Your Brand and Colonels Stop Smiling
Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
When Chaos Creates Art (And 9 Identical Ads That Aren’t)
Indie Spin: The one with Brad Pitt's chest, lottery psychology, and why your AI needs therapy
The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns
Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines
Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
Architecture Boat Tours and Other Contemporary Agency Flexes
Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining
