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    Tag: Rethink

    A close-up of a spinning vinyl record

    A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers

    Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
    editorialindieagency-news
    Indie Agency News Team June 5, 2026
    0 Comments
    A magnifying glass

    Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword

    Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google's first dip below 50%.
    editorialindieagency-news
    Indie Agency News Team June 2, 2026
    0 Comments
    A sub sandwich with lettuce, ham, cheese, tomato slices, and mayonnaise on a hoagie roll sits against a white background, resembling the classic look of Submarine Spots.

    Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz

    Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
    editorialindieagency-news
    Indie Agency News Team May 22, 2026
    0 Comments
    Wooden pencil

    One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes

    Indie Spin: The one with Rethink's 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.
    editorialindieagency-news
    Indie Agency News Team May 19, 2026
    0 Comments
    A group of silver and blue trophies, reminiscent of LEGOLAND Coaster design, are displayed on a table outdoors, with droplets of water visible on their surfaces.

    When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space

    Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
    editorialindieagency-news
    Indie Agency News Team May 15, 2026
    0 Comments
    Figure holding a gold and white megaphone

    Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill

    Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and why your logo is not your br…
    editorialindieagency-news
    Indie Agency News Team May 12, 2026
    0 Comments
    Clothes hanger

    The Best Met Gala Statement Wasn’t on the Red Carpet

    Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
    editorialindieagency-news
    Indie Agency News Team May 8, 2026
    0 Comments
    A modern Sky Bunk Bed

    Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff

    Indie Spin: The one with Air New Zealand's NYC stunt, two Webbys for an AR project, and a $420M gaming verdict.
    editorialindieagency-news
    Indie Agency News Team April 28, 2026
    0 Comments
    A step counter

    Step-Counting Chickens, Rethink at the Top of the A-List, and an Honest Earth Day

    Indie Spin: The one with Webby sweeps, 21,000 chicken steps, and a 25-year exit interview.
    editorialindieagency-news
    Indie Agency News Team April 24, 2026
    0 Comments
    Several yellow pencils are scattered on a white surface with a red, heart-shaped pencil sharpener among them—a true Mountain of Pencils waiting for inspiration.

    Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils

    Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z's split verdict on kids.
    editorialindieagency-news
    Indie Agency News Team April 21, 2026
    0 Comments
    Illustration of an old-fashioned film projector on a tripod, projecting a strip of film and light onto a blank background.

    Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert

    Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.
    kob
    Kyle O'Brien March 31, 2026
    0 Comments
    A pair of vintage metal shears, evoking the spirit of Scissors Over Algorithms, rests on a sharpening stone atop a wooden surface, with a ceramic bowl blurred in the background.

    Scissors Over Algorithms and the Burger King President Who Picks Up When You Call

    Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
    editorialindieagency-news
    Indie Agency News Team March 27, 2026
    0 Comments
    A blurred image of a speedometer with the needle pointing beyond 220, suggesting high speed, overlaid with blue and red light streaks—symbolizing the accelerating role of AI in organizations.

    What Role Does AI Play in Your Org? And a More Human Strategy.

    Indie Spin: The one with cultural velocity, the brands that lost their soul, and what CMOs say when there's no deck.
    kob
    Kyle O'Brien March 20, 2026
    0 Comments
    Shamrock up close

    An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count

    Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right now.
    kob
    Kyle O'Brien March 17, 2026
    0 Comments
    A gold trophy cup with handles is displayed against a glowing red background with abstract arrows and swirling lines, celebrating Ad Age A-List recognition.

    The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google

    Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor …
    kob
    Kyle O'Brien March 13, 2026
    0 Comments
    A large crowd of people holding golden retrievers stands under a Welcome to Golden archway in a city street, with mountains visible in the background, celebrating an Indie Affair.

    The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals

    Indie Spin: The one with three "Agency of the Year" designations, a road safety campaign from Northern Ireland that lands harder than most, and why th…
    kob
    Kyle O'Brien March 10, 2026
    0 Comments
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