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Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the doorway and some amorous bunnies in the bedroom
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Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
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#25 | Top 40: Design | The Fun Side of Golf Finally Gets a Brand
Swagger from tee to typeface from Something Different
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IndieWork Weekly: Holiday Horrors and Gym Hijacking
Thankful for the fabulous work
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IndieWork: The Ghost of Blockbusters Past
Plus, civitas scores with Apple TV